You probably know the restaurant Smashburger for their delicious food, but hearing from their CEO, Carl Bachmann, about his passion for leading the organization by learning from and listening to customers will make you appreciate the burgers even more!
Show Notes
On this episode of the Start With A Win podcast, Adam talks with Carl Bachmann, CEO of Smashburger. Carl has been in the restaurant business since he was 12 years old, so he knows a thing or two about listening to customer feedback and delivering a high-quality product. As a leader, Carl is a strong proponent for treating people right and empowering them to make informed decisions, and then supporting what they create. This ideology starts, he says, with having clearly defined and articulated goals as an organization and then getting your employees to buy into that vision and innovate within it. Carl embraces the fact that he is not the smartest guy in the room, and he wants to provide a space for employees to collaborate and harness their passion into something that will improve the customer experience.
When it comes to the customer experience, Carl believes that his job is to listen and learn rather than make decisions in a vacuum. He reviews every social media comment and other forms of feedback every day, so he is in touch with what people are saying and feeling about the business as a whole as well as specific products. Carl and the other Smashburger leaders spend time in individual restaurants listening to their employees because they often come up with the best new ideas. He feels that transparency and honesty are critical components of his business philosophy, so employees and customers alike understand what the company is doing and why. Smashburger has recently started a loyalty program to connect more directly with customers and reward them for their purchases.
Connect with Carl:
Connect with Adam:
Leave us a voicemail:
888-581-4430
What is Start With A Win?
Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.