Fun run! Growing a running brand, Bryce McConville, Chicknlegs

In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.

Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.

What was covered:

• Athlete to Entrepreneur: Founding Chicknlegs
• Community-Driven Growth & Social Media Impact
• Design, Quality, and Product Development
• Strategic Inventory & Product Line Management
• Analytical Approach to Business Growth
  
  

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/ 

Chicknlegs Links: 

Website: https://www.chicknlegs.com/

Instagram:https://www.instagram.com/chicknlegsrunning/?hl=en 

Facebook: https://www.facebook.com/ChicknLegsRunning  

TikTok: https://www.tiktok.com/@chicknlegs

What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.