#56 | Michaela Aguilar on the Martech buying problem and the role of education

In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Women in Data, and has a long and storied career in customer experience optimisation and analytics.

In this episode, we talk about the connection between education and Martech utilization, solving some of the education problems in the Martech industry in Australia, and how marketers should be thinking about and buying tech.

• Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Creators and Guests

Host

Juan Mendoza

Host

Keanu Taylor

What is Making Sense of Martech?

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.