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When I first started creating content, even earning a few pounds online felt magical.But... I massively underpriced myself.In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth.After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again.I’ll also break down:🎯 Why you shouldn’t price low out of fear🎯 The difference between performative marketing and genuine branding🎯 How posting daily discovery content built the foundation for everything we’ve doneWhether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you.🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last.👉 brandvideo.pro
When I first started creating content, even earning a few pounds online felt magical.
But...
I massively underpriced myself.
In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth.
After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again.
I’ll also break down:
🎯 Why you shouldn’t price low out of fear
🎯 The difference between performative marketing and genuine branding
🎯 How posting daily discovery content built the foundation for everything we’ve done
Whether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you.
🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last.
Want more help?
Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro
Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro
The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro
The podcast website: every episode in one place.
https://podcast.thechrisgoor.com
Say hello on Instagram: https://instagram.com/thechrisgoor
Weekly conversations for coaches, consultants and experts building a personal brand with video.
I'm Chris Goor. I spent 25 years behind a TV camera before stepping in front of one at 46. Each week I share what's working right now: what to say on camera, staying consistent, and turning views into clients. Some weeks my wife and Studio co-founder Christy Lee joins me.
New episodes every Thursday.