WEBVTT

NOTE
This file was generated by Descript 

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If posting content online feels difficult
for you, if you have a lot of resistance

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to doing it, then this might be why.

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I think there's a huge problem in the
industry with how content creation

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is taught, how it's normally taught.

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And I think it's normally taught from a
very tactical and strategic perspective,

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like you're creating content because
you want to generate more views, more

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leads, more sales for your business.

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You're creating content
as a means to an end.

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You're Creating it because
you're hoping for some particular

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result to come from it.

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And the problem with that is if
you're posting content from that

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perspective, it's always going
to feel slightly inauthentic.

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It's always going to feel a little sleazy,
a little slimy, a little unethical.

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Because deep down you know that you're
only doing it because of some selfish

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reason, because of some outcome
that you're hoping to get from it.

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And people can feel that also, you know,
like your audience can feel when you're

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not authentic and when you're only trying
to extract money from them basically.

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And it also creates a lot of resistance
within you, and it makes it much harder to

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post content online consistently because.

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You're so attached to the outcome.

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You're so attached to how well
the video is gonna perform, or how

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many leads it's gonna get you, or
how many sales it's gonna get you,

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and it just makes you inauthentic.

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And when you're inauthentic,
it's not enjoyable.

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It doesn't feel good to be on
inauthentic, and so you have resistance

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and then you can't be consistent,
and that's why you're not showing up

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consistently because you're not really
being your authentic and genuine self.

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Your authentic and genuine self
is the self that wants to serve.

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The self that just wants to create for the
enjoyment of creating, for the enjoyment

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of being of service to others, you know?

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So I think that you have to approach
content from the perspective of, I'm just

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creating this because I wanna be helpful.

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I wanna serve somebody.

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If this video only reaches one
person and it helps that one

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person, then I've done my job.

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And if you create content from
that perspective, you're gonna

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have way less resistance.

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It's gonna be easier, so you're
gonna be more consistent with it.

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And when you're more consistent with
it, you're gonna get better results.

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And when it feels more genuine and
authentic, your audience is gonna

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resonate with your message more.

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And so you're gonna make better
performing content anyway,

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just naturally by doing that.

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Without having to think about the results.

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You don't have to think about
the outcome or the result.

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The results take care of themselves
when you're just being your authentic

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and genuine self and you're just
showing up trying to be of service.

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So instead of thinking of like.

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How do I need to script this piece
of content so that it goes viral?

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How do I make the perfect hook so
that I capture people's attention?

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How do I have the perfect
copywriting so that it leads to

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the most sales for my business?

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Like throw all that shit out the
window and just focus on helping

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other people, and then you will
get everything you want in life.

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When you're of service to enough
people, that's when you get

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everything you want in your life.