Is AI actually helping folks be more productive at work?
What can B2B learn from then NBA's new media agreement?
What does an actual modern (and successful) marketing leader look like these days?
Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role of marketing leadership, the evolving landscape of marketing's impact on the bottom line, and her people-first approach to leading effective teams. Katie discusses her "three-piece framework" of People, Pipeline, and Process, highlighting the importance of maintaining a balance between creativity and data, and the value of over-communicating with executive leadership to navigate market uncertainties.
Jump into the action:(
00:00) Welcome to GTM News Desk
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00:37) AI taking over jobs
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05:24) NBA's 2024 media agreement and the evolving media landscape
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10:43) Meet Katie Foote, CMO of CaptivateIQ
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12:37) Tips for great marketing leadership
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15:26) Biggest mistake made by marketing leaders
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22:12) Common misconceptions of CEOs about marketing leaders
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27:30) People-first marketing leadership
What is GTM News Desk?
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.
With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.