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This file was generated by Descript 

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It's Casa Cast.

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We got Orange Credo Casa Cast, our
company Casa Cast, created by Casa Go.

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It's time for the show.

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Let's go.

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Hey, welcome to Casa Cast.

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Today I'm with Jenny Davis from
VRBO, our account manager for Costco.

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Jenny, welcome to the show.

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Thanks so much, Steve.

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I'm happy to be here.

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I'm so glad you're here.

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Jenny.

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We've always felt like you've been one
of like the key reasons why we have

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such a great relationship with VRBO.

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And we're always grateful for
everything you contribute to

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Costco and to our orange meetings.

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Today, we're talking about the six ways
to better utilize your account manager.

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.
Jenny, you are originally from
San Diego, California, right?

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I am.

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I'm from a little town about 25 miles
north of San Diego called Encinitas.

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Oh, okay.

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Well, I know Encinitas.

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That's pretty cool.

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After graduating high school, you
ended up moving to Texas for college.

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I did.

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It surprised everyone
except for my grandparents.

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I used to spend my summers in Texas
because my grandparents lived here and

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they would take me to go see colleges.

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And so I ended up going to
TCU, home of the Horned Frogs.

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Go Frogs!

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Go Frogs!

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Did you get your bachelor's
degree in education?

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My bachelor's degree was not in education.

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It was actually in radio,
television, and film studies

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with an emphasis on production.

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I did that for a couple of years
right after college, and I did not

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like it, and I ended up volunteering
with some schools, fell in love with

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teaching, so then I became a teacher.

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I got my certificate and taught little
people, little children, for Many years.

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I bet you loved that.

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I bet you were great at that too.

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I did.

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It was a lot of fun.

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It was super rewarding.

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It was very challenging.

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And then I came to the end of that career
path and moved from there into partner

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success within education technology.

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And so how did you end up at VRBO?

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Was there a story behind it or
did you just happen to see an ad?

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?
Yeah, that's a good question.

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Traveling for me has always been a love.

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I really tied into education.

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I'm a lifelong learner.

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I'm a super nerd.

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I love learning all the things about
all the places that I go visit,

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and so it was just a natural fit
for me and my background when I

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was working in education technology
towards the end of the pandemic.

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There was a bit of a backlash.

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Against technology because the
children had been on it for so long.

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I also decided that I wanted to just move
into a slightly different field within the

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partner success or customer success realm.

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And I had a friend here at
Expedia Group and applied and

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thank goodness they took me on.

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I've been here for a little over two
and a half years now and I love it.

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That's fantastic.

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So Jenny, we've been working with you
for about two and a half years now.

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Is that right?

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That's right.

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I had several of the Costco accounts
within my portfolio when I started and

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Pilar and I worked really hard to get
a whole list together and move everyone

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into my portfolio so that you guys only
had to work with one account manager.

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Yeah, and we've been thrilled
with that ever since.

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One of our big asks of Tim all the time
is to make sure that we get to keep you.

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So we're really lucky to have you.

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So let's jump right into the six
ways in order to utilize your

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account manager better at BRBO.

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You said number one was
setting up quarterly meetings.

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So I am the go to gal for Almost all
of the Costco accounts, we do have an

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additional account manager now working
with some of our accounts in Mexico.

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But for 90 percent of the
Costco accounts, it's me.

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And one of the best ways to utilize
me is to make sure that we are

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reviewing your data on a regular basis.

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And doing that on a quarterly basis
gives us a nice Um, and then we have

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a nice chunk of data to look at a nice
three to four months to look at what

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kind of information or are you reviewing
on those quarterly meetings, we can

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review whatever is most impactful to the
property manager that I'm speaking with.

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So generally what we're doing is reviewing
general optimization information.

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So I'm looking at reports
and data on listings.

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Search impressions, their clicks
and conversion, doing quick market

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comparisons, looking at the property
type and bedroom number versus that

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like property within the market and kind
of seeing where the Costco account is.

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And what maybe needs to be changed
or optimized to show up and search

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more or get additional bookings.

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We often will also look at amenities
because that is so important

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to a listing's performance.

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And then of course, year over
year, Quarter of a quarter, month

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over month data, whatever's most
impactful to that property manager.

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Yeah, that's so valuable.

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Just optimizing your listings, making
sure that you're meeting the market.

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I know that even in a couple locations
where I'm managing, we weren't getting

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all of our amenities fully filled out.

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And I think it was hurting our listings.

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Having a second set of eyes from an expert
on your listings is just so valuable.

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And I think those quarterly meetings
obviously pay off in spades.

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For number two, you said relationship
Yeah, one of the most important things

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for me is to build a relationship with the
property managers that I'm working with.

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We really consider you
all partners in this.

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I want to make sure that you are as
successful as possible, not just on

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our platform, but generally speaking.

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Taking time to build a relationship
with our Costco property managers is

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just so important to moving forward
and knowing exactly what is going

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to be most impactful for you all.

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What can a Costco partner do to help
facilitate building those relationships?

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Setting up those meetings.

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Yeah.

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I think, you know, having
those quarterly meetings.

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Or more on a regular basis,
meeting with me on a regular basis.

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It allows us to take even just
five minutes at the beginning of

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the call to check in on things.

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How are you?

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How is your family?

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You know, what's going on
in your life right now?

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Is there anything that I need
to know about that's a pain

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point for you or celebration?

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You know, I love hearing the
good stuff, the stronger,

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the partnership we can build.

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The more impactful the information I
can provide will be because I get to

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know you a little bit better and what
drives you and what your needs are.

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Yeah, just like any relationship,
what you invest into it is

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what you can get out of it.

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Right.

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100%.

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So Jenny, for number three, you
said reports and data available.

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So, and this kind of goes back into
what goes into those quarterly meetings.

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I have so much data at my fingertips and
I can really nerd out about it with you.

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I love looking at market comparisons,
looking at how listings are comparing

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against Like properties within the markets
that you serve from search impressions to

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clicks to gross bookings and conversion,
even 80 are we can look at daily rate

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and do those comparisons to make sure
that you are competitive with your market

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across the board, which, of course,
doesn't just help with visibility, but

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helps with bookings and that's our goal
is to get you guys more booked nights.

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In addition to that, I have
access to full amenities reports.

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So, like you said, Steve, sometimes those
amenities may not be pulling through the

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Streamline sync like they need to be, or
they're not checked off in Streamline.

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Sometimes Streamline adds things, and
we don't know about it until later.

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So, we want to be checking those
amenities on a regular basis to

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make sure that everything's checked
off within the system, feeding over

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properly, and that there are no gaps.

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Um, and then general performance
data, looking at that year over

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year piece, quarter over quarter,
especially when we make changes.

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I love being able to track the up into
the right movement when we've made changes

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to, to things within the portfolio.

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And we can do all of that
on our meetings together.

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So cool.

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And you know, just taking the time out to
understand what's happening on VRBO and

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in your market and with your properties.

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So for number four, you said
photos and listing descriptions.

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Yep.

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Part of my job is to dig in and look
at how you're marketing your listings.

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A big piece of that, of course, is photos.

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We know that the more marketable
the hero image or that first image

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is, the more clicks we tend to get.

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And with those clicks
generally come conversion.

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So we want to make sure that
we have That hero image is the

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best, most marketable photo.

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It's really showing off and
highlighting the most interesting

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pieces of your listing.

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And then really focusing on the top
five photos, because that's really

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what the travelers look at first.

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Making sure that it's
not all the same image.

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is a big piece.

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For a while, years ago, we were telling
our property managers to kind of set up

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their photos like it was a property tour.

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That is no longer the case.

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When we talk about the first five photos
in a listing, we want to highlight the

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most marketable pieces of your listing.

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So it might be an exterior photo.

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It might be a beautiful shot
of the pool or the hot tub.

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Maybe a game room or a beautiful
bedroom or bathroom or kitchen setup.

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Whatever those most marketable pieces
are, are what we want highlighted

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within those top five photos.

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When we look at listing descriptions,
I'm looking at, is it easily

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accessible to travelers, or are they
having to search for information?

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We know that travelers more and more
have shorter attention spans, and

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so we really want to make sure that
that description highlights Those key

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features, just like the photos do.

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I always think that bullet pointing
or demarcating the top five features

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within the listing is key before any
paragraph text within the description.

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Within that, you want to focus on key
experiences, Or key amenities that your

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travelers would have access to or things
that would make that listing stand

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out from other listings within search.

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It's really interesting.

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I got a question for you that
I've been thinking about lately.

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I was speaking to our
partners in Boulevard.

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One of the younger gentlemen that's
partnering up with our franchise there,

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he was talking about, you know, no
matter what you do from a search engine

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optimization point of view or a listing
optimization point of view, revenue

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management, all these things, it doesn't
really matter if you don't start off with.

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a great property and what makes that great
property stand out from his competition.

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He specifically talked about having
a hero wall at each property and

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how that helps with conversion and
getting people into the property.

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Do you think the hero wall is worth it?

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When you say hero wall, do
you mean something that like

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people could take photos of and
pop it up on Tok or something?

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Yeah, I mean, actually,
that's a great question.

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And let me let me clarify what
he was calling a hero wall was

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like a wall that when you see it,
you're like, I need to get in front

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of that wall and get a picture.

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Of me and my pals or whoever it
might be and put it on Instagram.

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Like it might have one of those lit
up like neon signs that has like

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a local message or a hashtag or
something interesting, but there

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needs to be a photo  of a wall
somewhere where you're like, this is

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where you take your Instagram photo.

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Yep.

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I think that social media is
a key driver of business and

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that is not going to go away.

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And so the more we can do
to make the properties.

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Marketable online and that includes
social media, the better off

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the listings going to be period.

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Yeah, with society and everybody wanting
to share their experiences and travel, I

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can see how framing it up so that people
have these great photo opportunities.

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In front of specific places
could really help create a higher

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conversion, especially for that
younger traveler that's going on that's

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out there in the market right now.

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Absolutely.

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I think it also doesn't just
attend to the younger traveler.

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It also attends to families.

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Families also want those places
where they can take their

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photos, whether you're targeting.

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Younger folks or people like me who are
a little bit older and maybe traveling

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with kiddos or their family members,
having a place that kind of lends itself

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to being able to take pictures and
make those memories is key to success.

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So you've heard the word
Instagrammable, right?

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Yes.

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So I've got a different word for you.

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Okay.

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And I'm coining this and
I bought the domain name.

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I've got a whole idea behind this.

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Rent a grammable.

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Things that make your property more
rentable because it's Instagrammable.

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I like that.

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Just, just an interesting idea.

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The more rentagrammable it is,
the more social media friendly

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it is, the more possibility of
renting the property there may be.

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I love it.

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I love it.

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Yeah, we'll team up with Expedia
and create a webpage of what

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makes things rent aggrammable.

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That sounds good.

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I mean, that's my idea, not Expedia's
idea, that's just me talking.

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So the next one you had for number
five was amenities optimization.

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I know we've touched on this a little bit,
but maybe we can dig in a little deeper

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about How to optimize the amenities that
you have at your property or whatever

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you're trying to come up with this.

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So I think we did touch on this and
I said that this is something that is

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very important for me to go through
with you all because you were using

00:14:05.249 --> 00:14:07.239
Streamline as a third party integration.

00:14:07.679 --> 00:14:10.979
Just to make sure that all of
the amenities are checked off

00:14:10.979 --> 00:14:15.829
appropriately and that they are
syncing over to us appropriately.

00:14:16.059 --> 00:14:19.499
With amenities, we know that
travelers use an average.

00:14:19.874 --> 00:14:26.414
Of seven filters every single time they
search and because our markets are a

00:14:26.414 --> 00:14:30.334
bit more saturated than they were a few
years ago, this is really how travelers

00:14:30.334 --> 00:14:34.784
are whittling down their needs and
what they want in a property, which

00:14:34.784 --> 00:14:39.194
just makes it all the more important to
ensure that these amenities are checked

00:14:39.194 --> 00:14:41.394
off and sinking over appropriately.

00:14:41.879 --> 00:14:46.379
And I have the ability to pull a full
report that shows your integration,

00:14:46.709 --> 00:14:52.439
how many amenities are syncing with
each listing, what exact amenities are

00:14:52.449 --> 00:14:57.979
pulling through that sync, and then being
able to highlight any potential gaps

00:14:58.009 --> 00:15:00.569
that I see or holes within the report.

00:15:01.009 --> 00:15:06.119
And that has been a huge help for quite
a few of our property managers at Costco

00:15:06.429 --> 00:15:10.119
because There are times when we don't
realize that we don't have amenities

00:15:10.149 --> 00:15:14.729
checked off or they were dismissed
somehow and making sure that we're

00:15:15.019 --> 00:15:21.169
snagging every single traveler that
we can with those is a key to success.

00:15:21.889 --> 00:15:26.649
Yeah, , seven different filters and
if you're not paying attention to your

00:15:27.249 --> 00:15:31.559
amenities and checking them off, you
could be the perfect property for a

00:15:31.639 --> 00:15:36.289
guest who never gets to see you because
you just didn't check those boxes off

00:15:36.309 --> 00:15:37.469
when you set up your listings, right?

00:15:38.074 --> 00:15:39.824
Exactly, exactly.

00:15:39.884 --> 00:15:44.864
It also helps us look at what is and is
not available through your integration

00:15:44.874 --> 00:15:49.794
so that I can help advocate when we have
conversations with Streamline to see

00:15:49.794 --> 00:15:51.794
if we can get things added for you all.

00:15:52.084 --> 00:15:55.644
It's a big part of the conversation
and it's hugely important

00:15:55.654 --> 00:15:57.085
to the success of a listing.

00:15:57.404 --> 00:16:02.244
Yeah, you advocating for those amenities
and those features are so important and,

00:16:02.244 --> 00:16:05.674
you know, Streamline has this complex
system where they're like, okay, they

00:16:05.684 --> 00:16:08.844
have to integrate with these multiple
channels and they're trying to figure

00:16:08.844 --> 00:16:12.594
out where the resources go and like,
you know, with different subsets of

00:16:12.644 --> 00:16:15.144
amenities or filters, making sure that.

00:16:15.529 --> 00:16:18.979
We're clear on what's effective
and what we truly need.

00:16:18.989 --> 00:16:22.049
So they're not building things
that are irrelevant and that you

00:16:22.049 --> 00:16:25.099
have the opportunity to advocate
for what is truly needed to get

00:16:25.119 --> 00:16:28.519
more revenue for our homeowners
and in turn for us, it's important.

00:16:28.789 --> 00:16:29.029
Yeah.

00:16:29.029 --> 00:16:30.389
The squeaky wheel and all.

00:16:30.649 --> 00:16:33.869
So you guys squeak on your end
and then we squeak on our end

00:16:33.869 --> 00:16:34.999
and we can get things done.

00:16:37.259 --> 00:16:38.169
It's a squeaking pack.

00:16:40.629 --> 00:16:45.329
And so for number six and the final one,
it's technical support and escalation.

00:16:45.914 --> 00:16:46.404
Right.

00:16:46.514 --> 00:16:49.384
So I know a lot of our property
managers have been through

00:16:49.384 --> 00:16:51.154
the technical support process.

00:16:51.184 --> 00:16:54.174
I unfortunately am not tech support.

00:16:54.214 --> 00:16:57.354
I am not someone that can step in
and tell you exactly what might

00:16:57.354 --> 00:17:02.644
be going wrong, but I can help get
you to the right people if needed.

00:17:03.184 --> 00:17:06.714
And then I can help
escalate again if needed.

00:17:07.234 --> 00:17:12.214
So, we do have a team that is dedicated
just to our enterprise accounts.

00:17:12.244 --> 00:17:13.814
And this is actually new, Steve.

00:17:13.844 --> 00:17:17.404
And I'm going to give everybody that's
listening a new phone number to call.

00:17:17.754 --> 00:17:19.934
And this is just for you to call.

00:17:20.334 --> 00:17:25.504
And this is a 24 7 dedicated
support line for our enterprise

00:17:25.534 --> 00:17:27.274
accounts, which is what you all are.

00:17:27.964 --> 00:17:30.764
And that is 1 833 HELP.

00:17:33.164 --> 00:17:38.044
905 4530, that phone number
will get you to that support.

00:17:38.384 --> 00:17:42.964
They will be able to help you with
whatever your needs are, whether it's

00:17:42.964 --> 00:17:47.144
just a general question, you know,
let's say it's 11 PM and of course I am

00:17:47.144 --> 00:17:51.034
not answering my email at that time of
night, but you need to know now you can

00:17:51.064 --> 00:17:53.584
call them and ask them those questions.

00:17:54.184 --> 00:17:57.304
Or if there's some kind of a
technical glitch or a problem,

00:17:57.314 --> 00:17:59.114
you can also connect with them.

00:17:59.384 --> 00:18:02.934
They are also going to be your go
to for any cancellation waivers that

00:18:02.934 --> 00:18:05.404
are needed, or traveler support.

00:18:05.404 --> 00:18:09.194
If you're having issues with a
reservation, they are your go to team.

00:18:10.034 --> 00:18:15.774
If you don't hear back from them within
48 hours, you can then let me know,

00:18:15.854 --> 00:18:18.494
and I can help escalate that case.

00:18:18.974 --> 00:18:22.694
Um, and all I need for that is the
case number that they provide you.

00:18:23.359 --> 00:18:27.159
So we really work in tandem
and in partnership with that

00:18:27.169 --> 00:18:30.729
team to try to provide you guys
with the best support possible.

00:18:31.059 --> 00:18:32.739
And it's just a really good process.

00:18:32.769 --> 00:18:34.839
I think it's constantly improving.

00:18:35.319 --> 00:18:38.269
So we're always excited to be
able to pull in a different

00:18:38.279 --> 00:18:39.719
team to help out where needed.

00:18:39.829 --> 00:18:40.519
Yeah, that's really great.

00:18:40.519 --> 00:18:43.299
And we're so grateful to be an
enterprise partner with you.

00:18:43.319 --> 00:18:47.239
And, you know, even our partners who
don't have a lot of inventory, Right

00:18:47.239 --> 00:18:51.069
now, the fact that they're part of
Costco and getting access to the

00:18:51.079 --> 00:18:57.739
enterprise support is such a positive
thing for them and for the brand

00:18:57.819 --> 00:19:00.129
and for our partnership with VRBO.

00:19:00.669 --> 00:19:01.669
Absolutely.

00:19:02.049 --> 00:19:04.459
Our enterprise team is here to help.

00:19:04.849 --> 00:19:06.299
regardless of your size.

00:19:06.599 --> 00:19:10.839
So again, this is just for
our partners like Costco and

00:19:10.839 --> 00:19:12.299
there are very few of you all.

00:19:12.359 --> 00:19:15.969
So it gets you to support a lot
faster than some of the other

00:19:15.969 --> 00:19:18.139
numbers that folks have access to.

00:19:18.579 --> 00:19:22.229
And then of course, if escalation is
needed, please feel free to loop me in.

00:19:22.499 --> 00:19:23.559
We really appreciate that.

00:19:23.629 --> 00:19:24.649
Can you give that number one more time?

00:19:25.079 --> 00:19:25.719
Absolutely.

00:19:25.719 --> 00:19:27.809
It's 1 833

00:19:31.880 --> 00:19:35.510
.
9054530 That's fantastic and we'll put
that phone number in the show notes.

00:19:35.520 --> 00:19:39.000
So if you're listening and you need that
number, . You can always look that up.

00:19:39.490 --> 00:19:44.310
So Jenny, for the final question,
unscripted from the six you gave us,

00:19:44.990 --> 00:19:46.790
what's your favorite thing about Costco?

00:19:47.460 --> 00:19:49.840
Oh gosh, that's an easy one, Steve.

00:19:50.380 --> 00:19:51.070
I love the people.

00:19:51.800 --> 00:19:53.410
Ah, mine too.

00:19:53.770 --> 00:19:57.010
Truly, like, I love working with you all.

00:19:57.360 --> 00:20:00.610
You guys are the kindest people.

00:20:00.620 --> 00:20:02.390
You are hardworking.

00:20:02.400 --> 00:20:03.900
You are enterprising.

00:20:04.470 --> 00:20:06.730
And just really a joy to work with.

00:20:07.785 --> 00:20:11.895
Well, we're grateful for you and we're
grateful for the way you treat us and

00:20:11.895 --> 00:20:15.975
I know our community and how they treat
people and I'm grateful that they treat

00:20:15.975 --> 00:20:17.665
you the same way that you treat us.

00:20:17.825 --> 00:20:19.790
Thank you so much for coming on Jenny.

00:20:20.340 --> 00:20:22.050
Thanks so much for having me, Steve.

00:20:22.230 --> 00:20:23.040
I love being here.

00:20:23.610 --> 00:20:23.940
Us too.

00:20:23.945 --> 00:20:24.435
Thanks again.

00:20:25.025 --> 00:20:25.835
It's the caa.

00:20:26.640 --> 00:20:27.780
We're so luxury.

00:20:28.535 --> 00:20:32.850
caa they be Don't call in.

00:20:38.310 --> 00:20:39.000
We got orange.