Social commerce is a rapidly emerging industry, reaching over $600B annually in China and rapidly emerging in the US. The leading platform for social commerce in the US is
WhatNot. They recently raised a $260M Series D, and might be the fastest growing marketplace ever.
In this conversation we chat with Whatnot founder Grant Lafontaine about the origins of Whatnot, his approach to product, his experience in Ycombinator, how he thinks about network effects and the dynamics of marketplace businesses, how he finds talent, and much more.