The SaaS Operator Podcast

In this episode of The Venture-Scale SaaS Operator, Maciej Zawadzinski discusses Piwik PRO, a privacy-friendly alternative to Google Analytics with a suite of tools for digital analytics and customer data management. He shares insights on how they adapted to the changing landscape due to Google Analytics and their strategy to capitalize on the situation.


Tune in to learn more about:
~ Piwik PRO's role as a privacy-friendly Google Analytics alternative
~ Strategies for thriving in the evolving analytics market
~ Maciej's approach to company growth and entrepreneurship


Timestamps:
  • (00:00) - Intro
  • (00:33) - Problem Piwik PRO Solves
  • (01:26) - Capitalizing on Google Analytics Sunset
  • (03:15) - Transition to Freemium Model
  • (05:55) - Target Market Shift
  • (10:04) - Marketing Strategy and Budget Allocation
  • (07:12) - Role of Partner Channels
  • (09:14) - Finding and Approaching Resellers
  • (13:09) - Separation of Agency and Product Business
  • (18:53) - Why Maciej Zawadzinski Stepped Down as CEO
  • (24:19) - What Makes a SaaS Company Attractive for Investment
  • (26:27) - Future Vision for Piwik PRO
  • (28:44) - Outro


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Follow Maciej Zawadzinski
On LinkedIn: https://www.linkedin.com/in/zawadzinski
On Twitter: https://twitter.com/zawadzinski



Mentioned In The Episode
Piwik PRO - A Privacy-Friendly Analytics Suite
ReactSquad.io - React.js Agency for Startups


EarlyNode
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode


Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

Creators & Guests

Host
Nikolas Chapoupis
Founder of EarlyNode & ReactSquad.io (React Agency for SaaS Startups)

What is The SaaS Operator Podcast?

Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.

Brought to you by EarlyNode.com