S06 E04: Dirk Schönberger, Global Creative Officer at MCM Worldwide

Scott Kerr sits down with Dirk Schönberger, global creative officer at German luxury heritage brand MCM to discuss how he's been taking the brand to new heights since joining in 2018. Dirk talks about leaving his era-defining role as creative director at Adidas to join MCM, bringing on Gen Z heavyweights Billie Eilish and Iann Dior as the new faces of the brand, the importance of talking to and listening to young consumers, introducing two new logo designs after 45 years, and why growing its shoe buiness is the next logical step for MCM. Plus: Seeing a future where MCM creates a cultural movement in the metaverse

Featuring: Dirk Schönberger, Global Creative Officer at MCM Worldwide (mcmworldwide.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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What is The Luxury Item with Scott Kerr?

The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities.

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