WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:14.785 --> 00:00:16.810 You love discovering great podcasts. 00:00:16.835 --> 00:00:18.760 Now, maybe your jam is marketing podcasts. 00:00:18.785 --> 00:00:21.385 Maybe it's true crime humor, whatever it is. 00:00:21.560 --> 00:00:25.135 And you also know as a solo preneur, that being a guest on podcasts is 00:00:25.135 --> 00:00:26.810 a great way to grow your own brand. 00:00:27.135 --> 00:00:29.335 So you've got to go check out Rephonic. 00:00:29.710 --> 00:00:31.285 Now here's how Rephonic works. 00:00:31.619 --> 00:00:34.319 First you search the name of a podcast that you already love. 00:00:34.644 --> 00:00:39.469 Then Rephonic taps into the listeners also subscribed to from apple podcast 00:00:39.694 --> 00:00:44.094 and then three, you get this really cool 3d graph of similar podcast. 00:00:44.494 --> 00:00:47.394 I'll put a link in the show notes of an example of what that looks like. 00:00:47.944 --> 00:00:51.319 I'll also give you links to re phonics results for three of my favorite 00:00:51.319 --> 00:00:55.644 podcast, heavyweight revisionist history and the rise and fall of Mars hill. 00:00:55.777 --> 00:00:58.152 The 3d graph is perfect for finding new podcast. 00:00:58.352 --> 00:01:01.477 Targeting shows you want to pitch for a guest interview or just the 00:01:01.477 --> 00:01:04.327 sheer entertainment of scrolling around through the 3d graph. 00:01:04.352 --> 00:01:05.577 It's definitely worth the click. 00:01:05.826 --> 00:01:08.966 Win number two, something a client recently asked. 00:01:08.989 --> 00:01:12.964 I'm co-hosting a workshop with some of my friends to help their audience 00:01:12.964 --> 00:01:14.689 with their personal brand websites. 00:01:14.939 --> 00:01:17.614 The number one question that will be asked on this training is 00:01:17.614 --> 00:01:18.914 the same question I always get. 00:01:18.914 --> 00:01:21.464 And that is what platform should I use for my website. 00:01:21.864 --> 00:01:25.639 But the question I always teach my audience to ask first is this, 00:01:25.864 --> 00:01:28.964 what do you want your website to do for your personal brand business? 00:01:29.389 --> 00:01:31.714 Too often we get sidetracked on technology. 00:01:31.739 --> 00:01:32.689 I know it's confusing. 00:01:32.739 --> 00:01:36.439 I know it can be frustrating, but technology is actually the simplest 00:01:36.439 --> 00:01:37.714 piece of the puzzle to solve. 00:01:37.964 --> 00:01:41.439 The real challenge is nailing down the specific thing you want your website 00:01:41.439 --> 00:01:43.264 to accomplish for your business. 00:01:43.597 --> 00:01:46.997 Now here's a formula that I'll make them complete during any workshop 00:01:47.022 --> 00:01:48.497 training I do around websites. 00:01:48.947 --> 00:01:50.747 I make them complete this statement. 00:01:51.022 --> 00:01:53.772 I want a website similar in quality to blank. 00:01:54.106 --> 00:01:55.656 To accomplish blank. 00:01:55.956 --> 00:01:57.331 And avoid blank. 00:01:57.631 --> 00:02:00.656 Which is worth blank, dollar amount to my business. 00:02:01.031 --> 00:02:01.731 I'll say that again. 00:02:02.056 --> 00:02:03.256 I make them complete this statement. 00:02:03.306 --> 00:02:06.881 I want a website similar in quality to, and then they fill in another 00:02:06.881 --> 00:02:10.581 website that they already like to accomplish blank for your business 00:02:10.706 --> 00:02:15.131 and avoid blank, which is worth this value or revenue to my business. 00:02:15.464 --> 00:02:17.839 Now what's the biggest challenge or frustration you have 00:02:18.064 --> 00:02:19.414 around your website right now? 00:02:19.914 --> 00:02:20.839 Reach out and tell me. 00:02:21.089 --> 00:02:22.913 Win number three, something to think about. 00:02:22.913 --> 00:02:25.813 I want my business to grow and succeed just like the next person. 00:02:25.813 --> 00:02:27.763 That's not the question I want to talk about. 00:02:28.013 --> 00:02:31.938 Here's the question that I keep coming back to, and oftentimes it delivers 00:02:31.938 --> 00:02:35.771 kind of a gut punch and a call to reorient myself every time I ask it. 00:02:36.105 --> 00:02:36.830 Here's the question. 00:02:37.305 --> 00:02:40.030 Is the accumulation of power or popularity. 00:02:40.155 --> 00:02:44.080 The primary means by which I aim to succeed in my business. 00:02:44.405 --> 00:02:46.605 And in other words, what mechanisms and levers. 00:02:46.655 --> 00:02:48.755 Am I pulling to get where I want to go. 00:02:48.880 --> 00:02:51.805 Those mechanisms or means can be a slippery slope. 00:02:52.255 --> 00:02:55.230 What excites you most about where you are and where you want your business 00:02:55.230 --> 00:02:58.480 to grow and what challenges you most about how you will get there? 00:02:58.726 --> 00:03:00.435 Win number four, something personal. 00:03:00.435 --> 00:03:04.985 I want to keep something in front of me that by default, I often put behind me. 00:03:05.293 --> 00:03:08.476 It's this, My job is to empower you as my client. 00:03:08.501 --> 00:03:12.576 But my default is to do the things which in power, me that is that 00:03:12.576 --> 00:03:15.201 put me into a position of power. 00:03:15.535 --> 00:03:20.410 Empower E M P O w E R versus I N dash power. 00:03:20.435 --> 00:03:23.485 In power sound similar, but they are worlds apart. 00:03:23.760 --> 00:03:26.660 One elevates you the other aims to impress you. 00:03:26.993 --> 00:03:27.818 One respects you. 00:03:28.293 --> 00:03:30.168 The other aims to get respect from you. 00:03:30.368 --> 00:03:31.518 One benefits you. 00:03:31.668 --> 00:03:33.218 The other benefits me. 00:03:33.568 --> 00:03:36.668 The fight against my default mode is what I try to focus on in 00:03:36.668 --> 00:03:38.043 the stillness of every morning. 00:03:38.268 --> 00:03:41.443 It's likely the most important work I can do for my clients. 00:03:41.693 --> 00:03:44.943 And my hope is that this work shows up on the balance sheet. 00:03:45.193 --> 00:03:46.993 Not in my brilliance sheet. 00:03:46.993 --> 00:03:48.193 In other words, my goodness. 00:03:48.193 --> 00:03:49.968 He's just so brilliant and so impressive. 00:03:49.993 --> 00:03:50.968 That is not my goal. 00:03:50.968 --> 00:03:51.893 When I work with a client. 00:03:52.243 --> 00:03:54.218 My goal that I have to keep in front of me. 00:03:54.468 --> 00:03:58.326 Is to elevate you, respect you, benefit you, not put myself in a 00:03:58.326 --> 00:04:00.376 position of power or prominence. 00:04:00.710 --> 00:04:03.060 What are some helpful ways you work on yourself as part 00:04:03.060 --> 00:04:04.260 of working on your business? 00:04:04.650 --> 00:04:07.110 I'm all ears, reach out and send me an email. 00:04:09.728 --> 00:04:12.368 . Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:12.704 --> 00:04:13.256 Good news. 00:04:13.280 --> 00:04:15.176 You don't have to scroll through the show notes to find 00:04:15.176 --> 00:04:16.256 the links to any of the apps. 00:04:16.280 --> 00:04:17.168 apps or other wins. 00:04:17.168 --> 00:04:18.200 mentioned in this episode. 00:04:18.656 --> 00:04:20.912 Instead, just hop on my email list and you can get these 00:04:20.912 --> 00:04:22.664 four wins right in your inbox. 00:04:23.024 --> 00:04:25.832 Just go to Robbyf.com/friday. 00:04:25.960 --> 00:04:29.368 That's R O B B Y F.com/friday. 00:04:29.368 --> 00:04:31.960 I'd also love your help getting this into the hands of more people. 00:04:32.056 --> 00:04:34.852 So go and leave a review on apple podcast and then share. 00:04:34.876 --> 00:04:36.316 Share this episode with somebody you love. 00:04:36.648 --> 00:04:37.344 Feel free to DM. 00:04:37.368 --> 00:04:40.320 On me on instagram and share which when was your favorite from this episode. 00:04:40.536 --> 00:04:42.912 Have a great weekend and go and build a life-giving brand.