Album 2 Track 18 – Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arby’s, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett.

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights:

• Show empathy
• Find your version of Second City Players Workshop
• Experience Design and Russ’ patented construct, Brand = Experience STORY
• Commit yourself to the job you are currently in entirely
• Self-examine your journey
• Be curious!
• Know the difference between job description and the real job
• Be a multi- dimensional marketing athlete
• Social impact is a moral responsibility, not a strategy
• Deconstruct your brand to understand it to the fullest

#russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck