Masters in Marketing Agency

In this episode, the Founder of Sponsor Cart Stephen Caffrey talks about the ways retail advertising is changing, the effect data is having on marketing budgets, and how startups can increase their credibility and awareness.

Stephen Caffrey is the Founder and CEO of Display.io and Sponsor Cart, an on-site shoppable video advertising platform for retailers.

Stephen is on a mission to build better advertising by focusing on continuous improvement of the user ad experience. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:

  • Why entrepreneurs often don’t succeed at school.
  • The difference between risk and recklessness.
  • The amount of funding you need to open a business in the United States.
  • How advertising fund allocation is changing.
  • The ways retail advertising is changing.
  • How to increase a startup’s credibility and awareness.
  • Different ways to collect and analyze data.
  • Why you don’t want to become too reliant on a tech stack.

Resources:

Connecting with Stephen Caffrey:

Connecting with the host:

What is Masters in Marketing Agency?

Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know.

The Masters of Marketing Agency Podcast is brought to you by DevNoodle.

https://devnoodle.com/