Built to Finish

Mark Kennedy, Partner at Red Strategy Group LLC, and a seasoned entrepreneur and advisor with over 25 years of experience, shares his journey from founding nine companies to selling his technology firm, Crown Partners, to Publicis Group. Crown Partners was named Strategic Acquisition of the Year in 2014 by the Mergers and Acquisitions Association. Mark discusses the key strategies that fueled his success, the importance of strategic partnerships, and the value of a strong executive leadership team. He also explores his current role at REDD Strategy Group, where they use agile methodologies to help growth companies optimize strategy, people, and execution, significantly boosting performance and value. This episode offers valuable insights for entrepreneurs looking to scale their businesses while navigating leadership challenges and strategic pivots.

Takeaways:
  • Identify High-Quality Small Companies: Focus on identifying high-quality software companies and partnering with them before they get acquired or establish themselves in the market.
  • Employ Effective Strategies for Maximizing Outcomes: Use strategies like retaining an investment banker, understanding market trends, and preparing for potential acquisitions to maximize outcomes during a sale.
  • Pivot Quickly When Necessary: Stay flexible and open to pivoting your business model based on market conditions. 
  • Choose the Right Partnerships: Build strategic partnerships that align with your long-term goals, potentially involving partnerships or acquisitions that add significant value to your core business.
  • Build and Evolve an Executive Leadership Team: As your company grows, ensure your leadership team evolves with key roles in areas like sales, architecture, and project management.
  • Run the Business Like a Business: Maintain clear, transparent financial records, avoid mixing personal and business finances, and focus on legitimate business expenses to ensure credibility during potential acquisitions.
  • Involve More People in the Strategy Process: Include more members of your organization in strategic planning to gain diverse perspectives and ensure everyone is invested in the company’s vision.

Quote of the Show:
  • “You have to fall in love with what you’re doing and to be really great at it and put the energy you need into it for a successful outcome.” 

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Creators and Guests

Host
Steven Pivnik
Producer
Amanda Goyette

What is Built to Finish?

Welcome to Built to Finish! Join host, Steven Pivnik, each week as he explores the journeys of audacious goal setters. This includes experienced Founders, CEOs and entrepreneurs sharing pivotal moments that propelled their success. We’ll also be talking with endurance athletes who push the limits of physical and mental ability. This show is brought to you by Acresis — offering tailored, high-impact advisory services to help founders get to their finish line with a strategic acquisition or majority investor recapitalization. To learn more, go to: https://acresis.com/