Swim Against The Tide

In this episode of Swim Against the Tide we meet Chris Miller who shares his bold journey from finance to the forefront of the hospitality industry.

As the founder of White Rabbit Projects, Chris discusses taking calculated risks, supporting early-stage restaurateurs, and innovating in wellness and hospitality.

He dives into the challenges of expanding into new markets, the constant pressures of the restaurant industry, and why customer experience is at the heart of every successful concept.

With a focus on hard work, collaboration, and following his passion, Chris offers invaluable insights for entrepreneurs, culinary innovators, and anyone seeking to build a meaningful business in hospitality.

He ends by sharing how he has just built the biggest communal sauna in the UK.

The SATT Team :)

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.