Brands That Podcast

Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency.

From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand.

The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience.

In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss:

- Why podcasts are valuable (even if audience growth is slower than a blog)
- Transparency as a tool for growth
- How to get creative with your podcasting style
- Being resourceful with your podcast content

And a ton more. As always, hope you enjoy it and use it to grow your own brand.

Show Notes

Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. 

From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand. 

The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience. 

In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss: 
  • Why podcasts are valuable (even if audience growth is slower than a blog)
  • Transparency as a tool for growth
  • How to get creative with your podcasting style
  • Being resourceful with your podcast content
And a ton more. As always, hope you enjoy it and use it to grow your own brand.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.