In this episode Mikhail and Colin talk about dark patterns, different types of dark patterns, how marketers can recognize them, why companies use dark patterns, how to engage less in this type of manipulation, what to do if your company requires you to implement something you consider to be unethical and more.
Colin M. Gray is an Associate Professor at Purdue University in the Department of Computer Graphics Technology and Associate Professor (by courtesy) in Learning Design & Technology in the Department of Curriculum and Instruction. They are program lead for an undergraduate major and graduate concentration in UX Design. They hold appointments as Guest Professor at Beijing Normal University and Visiting Researcher at Newcastle University.
What is Ethics in Marketing?
A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.