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In today's episode, Mac Reddin joins us to reveal the in-and-outs of being a VC-backed Founder. Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth. Today we discuss why Mac has coined the term "Go-to-NETWORK" instead of "go-to-market" - and how companies should think about creating their products and launching them. Also, Mac shares his insider perspective o...
Show Notes
In today's episode, Mac Reddin joins us to reveal the in-and-outs of being a VC-backed Founder.
Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth.
Today we discuss why Mac has coined the term "Go-to-NETWORK" instead of "go-to-market" - and how companies should think about creating their products and launching them.
Also, Mac shares his insider perspective on what it's like to be a Founder of a venture-backed startup in the tech space - and gives an inside look to a day in the life.
Hint: It's like "chewing glass and loving the taste of your own blood" he says! 😳
Current and aspiring Founders will especially love this episode!
Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth.
Today we discuss why Mac has coined the term "Go-to-NETWORK" instead of "go-to-market" - and how companies should think about creating their products and launching them.
Also, Mac shares his insider perspective on what it's like to be a Founder of a venture-backed startup in the tech space - and gives an inside look to a day in the life.
Hint: It's like "chewing glass and loving the taste of your own blood" he says! 😳
Current and aspiring Founders will especially love this episode!
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Creators and Guests
What is GTM Uncensored™?
Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.
Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.
The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.
GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.
Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.
What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.
Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.
GTM Uncensored is the GTM conversations nobody else is having.