1
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We're thinking about doing a blooper show
at some point down the line.

2
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Oh, are we on?

3
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Hey, welcome, welcome,
welcome to another edition of What's Good

4
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with Jon and Joyce. Joyce,
good to see you again.

5
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As always.

6
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You as well. You as well.

7
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And we have, with us
today, a really special guest,

8
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a gentleman
I had a chance to meet back in 2013.

9
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He came up to me and asked, would you like
to host an event called Woodstock?

10
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And so what he say
is kind of like a Woodstock for animals.

11
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He had me it animals,
anything to do with helping the animals.

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And I couldn't help but like, this guy
has got such a likable way about him.

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He always has that infectious smile.

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He has a kind word for everybody,

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which we're going to get into this
campaign called Please Be Kind,

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but I don't want to get too far
ahead of myself.

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But, one of the kindest individuals
I've ever met, Joyce,

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and he really kind of embodies
what we're all about with the show.

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What's good with John and Joyce?

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I'd like to introduce, Ken Engelman.

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Ken, welcome to What's Good.

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You so thank you so much
for coming on our show,

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because I saw your sign,
you know, way back.

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And I thought your is up there.

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This is what we need.

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That is in here, in the park
here he is in the flesh.

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Tell us what made you start putting
signs up and how many have you put up?

28
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Well, first, thank you for having me.

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I'm honored to be here. I'm proud

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of this.

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I love your show healthy, and I see
so many people benefiting from your show.

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So I expect it to continue
to grow and prosper and thrive.

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Well, of course, with you on here, it's
going to blow right up.

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I mean, come on, Ken.

35
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Yes.

36
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So how it all started was,
to please be kind signs.

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We live in an interesting times.

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And when I first started to be kind
program, I had noticed

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that a lot of people were becoming
frustrated with each other very quickly,

40
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and there were less
communication and more,

41
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pushing thoughts on others.

42
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And I work in media,
and I noticed that a lot of major

43
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media were promoting clickbait
type of stuff. Yes.

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And they weren't really deep.

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They weren't they didn't include a lot of
substance, and not a lot of people were

46
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learning the details of the stories
that were being promoted.

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So angst, I experienced angst,
I felt angst,

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and I wanted to be a part
of bringing people together and inspiring

49
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kindness
and inspiring community and kindness.

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Obviously, I didn't create the word
kindness or be kind or please be kind.

51
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It kind of came
together through an advertising campaign

52
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because it is a public service
announcement campaign.

53
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And so when I started to sculpt it,

54
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I wanted to originally have the words,

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if you have the chance
to make someone smile, do it.

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The world needs more of that.

57
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It was a meme that I happened to see
on social media, and it connected with me,

58
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and I then wanted to write that out

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on a repurposed political lawn sign
like the one behind me.

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Yeah, I think it's fine.

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And you were too many words.

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So a friend of mine said, just be kind.

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And I said three words.

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That's perfect in media.

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It grabs attention, and then
I just change it up to please be kind.

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But I added the exclamation point

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just to be a little bit more
assertive to the please be kind

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and please has kind of a softer,
less demanding tone to it.

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Correct? It definitely does.

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And it's something that resonated
with a lot of people.

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And I started to I had this created

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by a friend of mine who works at Home
Depot in East Haven, and she's a crafter,

73
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and she just drew out the letters,
cut it out for me.

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And this is the original stencil
that I used

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over 700 times to create over 700.

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Wow. And placed them around,

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80 plus towns around Connecticut in 2024.

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So this is you, December.

79
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This is really, really just,
you know, rocketed as it and from just

80
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a shoreline area now to statewide
and regional and hopefully national.

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We had it in front of Russell,
you know, in Short Beach.

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Branford, Joe and Lisa were like,
absolutely.

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Please put it up in front on Short
Beach Road.

84
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And then another neighbor said, hey,
where'd you get can I get one?

85
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And they contacted me
and then I made five.

86
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I put one in front of Starbucks
over by that.

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Just a Walmart.

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Absolutely.

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Put it out front.

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And then it just snowballed from there.

91
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People wanted to sign.

92
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And so I said,
you know what? I'm onto something here.

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Let me continue
because of the positive response. Yes.

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And as a volunteer, as a community

95
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caring person,
I like to inspire others to be inspired.

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Like I was like when I met you, John, and
when I met Eunice Masala from Branford.

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And there's other kind community,
caring people that inspired me.

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So I'm just passing it along.

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I'm just sharing what I've learned,

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and I'm inspiring others to do the same
because I believe in a ripple effect.

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Yes, and I've heard such positive
responses from educators,

102
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health care professionals, 
police, fire officials, community leaders,

103
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all different types of

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people telling me
that this message is simple,

105
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yeah, has resonated in a way
that makes them feel not alone.

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If they're going through difficult times
that other people might not know about,

107
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or if they're depressed or not

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feeling themselves,
they connect to kindness. Yes.

109
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As opposed to connecting to the opposite.

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Yeah.

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And the opposite can make
some people feel alone.

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And so this is bringing people together
and bridging,

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two different places
and bringing them together, uniting

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people based on kindness,
which we all learn from a young age.

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Be kind and canny.

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We all know. And, Joyce,
we talked about this before.

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You're a therapist.

118
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You work with a lot of clients.
Loneliness.

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I mean, loneliness is epidemic nowadays.

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I have to say,
when I first saw your sign, Ken,

121
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I will never forget that moment
because I became very emotional.

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And I think that's what I felt like
I wasn't alone.

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Yeah.

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Trying to get that message out.

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Let people just be kind.

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And that sign made me feel like,

127
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this is going

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to be, you know, something that read and,

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and and I took my grandson for a haircut
and the chain of supercuts.

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They have it inside, you know,
inside their little waiting area.

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It's the sign.

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And it's so, it's so powerful.

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But another thing I want to say to you
is being kind

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is courageous.

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It's very it's not.

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I don't want people to think I hate this

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because they politicize the word

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that, oh, just be kind.

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Just because I know
it takes courage to be kind.

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Because at least listening, going back
to what you spoke about the community,

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when people would meet as a community
and have conversations,

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that's what brings peace.

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You're listening.

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You're talking.

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You're not just trying
to get your point across.

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And I think that's what you're talking
about by bringing a community together.

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Yes, exactly. Yes.

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It's is important to for all.

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And it helps improve the health
and well-being of communities.

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But it's communication.

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It's talking things through
and not just pushing opinions.

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And this message I've learned

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from people reaching out to me,
thanking me for doing it.

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But there's nothing to thank me for.

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It's just, 
a vehicle for sharing a message

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utilizing different media
that I understand how it works because

157
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I've worked in advertising marketing
throughout my whole career.

158
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So I'm just using tools that already exist
to spread the message.

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Yeah, and the message is to please be kind
or be kind, which another group uses.

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It doesn't matter
as long kindness and kind is a part of it.

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We can all promote kindness
and be happier individuals,

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happier workplaces, happier families.

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Right? So we're communication.

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How many times with people
going down the street and saw the sign

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and they were thinking
about giving that signal to somebody

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in the car, and maybe that was a reminder,
please be kind.

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Right.

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Because and you see and you see those
subtle, subtle reminders everywhere.

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I mean, I'm out in the middle of

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Connecticut, like Woodstock, Connecticut,
and I see a sign there on a side road.

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It's like, wow,
this thing really is getting out there.

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And and it's a universal reminder.

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Like you said, Joyce,

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it does take courage
because we have to get away from ourselves

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and put our own feelings aside
and realize it's not just about us, it's

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about the whole community
that we talk about all the time.

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We can be a good human being, good human.

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It's not hard. No, no.

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And this is what one doctor,
Wayne Dyer, said this.

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I don't know if it's the origin
of this, but he would say it

181
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when you have the choice to be
oh so right.

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So kind.

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Always choose kind. Yeah.

184
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And I remember that when we.

185
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I said nope

186
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nope this is not the time to tell you
why I'm right.

187
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Like look at this.

188
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It's a time to listen
and it's time to show kindness.

189
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And then it's like throwing
a bucket of water on a hot fire, right?

190
00:09:50,890 --> 00:09:54,493
When you're kind to someone
because you're not stirring the pot.

191
00:09:55,928 --> 00:09:58,664
And sometimes you're better off
just today, let let them be right now.

192
00:09:58,664 --> 00:10:01,367
I'm going to be happy.

193
00:10:01,367 --> 00:10:02,501
Let them be right.

194
00:10:02,501 --> 00:10:03,469
I'm going to be happy.

195
00:10:03,469 --> 00:10:05,471
But you know,
when somebody has an opposing view.

196
00:10:05,471 --> 00:10:08,541
I've learned over the years,
I just practice the pause and I

197
00:10:08,541 --> 00:10:11,544
listen to what they have to say,
and I'm going to be respectful.

198
00:10:11,877 --> 00:10:15,047
I'm not going to try to get my,
you know, ideology or whatever, I think.

199
00:10:15,081 --> 00:10:17,016
But I'm going to listen
to what you have to say.

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00:10:17,016 --> 00:10:18,150
And I could be persuaded,

201
00:10:19,185 --> 00:10:21,454
you know,
I'm not so, like rock solid about things.

202
00:10:21,454 --> 00:10:23,255
I have my principles. We all do.

203
00:10:23,255 --> 00:10:25,925
But I can't be persuaded
and I'll listen to you.

204
00:10:25,925 --> 00:10:28,561
But if anything, just be respectful,

205
00:10:28,561 --> 00:10:28,961
you know?

206
00:10:28,961 --> 00:10:33,065
You know, you're right about the word
respectful, right?

207
00:10:33,265 --> 00:10:35,868
They go there. Do they do.

208
00:10:35,868 --> 00:10:38,037
So can you trademark this?

209
00:10:38,037 --> 00:10:42,675
You know, people have asked me that
and I'm sure I could, but I don't want to,

210
00:10:43,643 --> 00:10:47,013
just like all the other volunteer
initiatives that I implement

211
00:10:47,013 --> 00:10:50,016
and I offer to nonprofits,

212
00:10:50,116 --> 00:10:52,852
I think it should be free for everybody.

213
00:10:52,852 --> 00:10:57,657
And I don't want to own something
that should be beneficial for everybody.

214
00:10:57,890 --> 00:11:00,459
And so anyone can create their own signs.

215
00:11:00,459 --> 00:11:03,462
People can use these words
or other words like it.

216
00:11:03,596 --> 00:11:06,298
And, riding my motorcycle
around the state, I've seen,

217
00:11:07,366 --> 00:11:07,700
whether

218
00:11:07,700 --> 00:11:10,770
it's a coincidence or not,
I've seen other signs that are similar pop

219
00:11:10,770 --> 00:11:14,040
up with their own messages,
and I think it's fantastic.

220
00:11:14,340 --> 00:11:15,074
That's great.

221
00:11:15,074 --> 00:11:18,477
So I don't want to
I think it should be free for everybody.

222
00:11:18,477 --> 00:11:23,049
Yeah, because it's not about me and
I should not profit or benefit from this.

223
00:11:23,215 --> 00:11:25,384
It's just, sharing a message.

224
00:11:25,384 --> 00:11:27,820
Well, I was just wondering if,

225
00:11:27,820 --> 00:11:32,224
if you did have a trademark on it, and
then you can go to other states with it

226
00:11:32,758 --> 00:11:35,461
and, and do campaign

227
00:11:35,461 --> 00:11:38,197
that way I can
and that's I'm glad you brought that up.

228
00:11:38,197 --> 00:11:43,703
So after Guilford High School commencement
speech last year,

229
00:11:44,203 --> 00:11:46,839
the superintendent had mentioned, please

230
00:11:46,839 --> 00:11:49,842
be kind in his commencement speech.

231
00:11:49,842 --> 00:11:50,609
I didn't know about it.

232
00:11:50,609 --> 00:11:54,714
I wasn't there in
the audience was a couple from Texas,

233
00:11:55,114 --> 00:11:58,751
and they heard it on their way
back to the airport.

234
00:11:58,751 --> 00:12:03,289
They saw my signs, and he saw the digital
billboard that I had up on 95 East even.

235
00:12:03,856 --> 00:12:07,359
And all the way back they had talked
about this Please Be Kind campaign.

236
00:12:07,827 --> 00:12:10,463
They googled me, they found me.

237
00:12:10,463 --> 00:12:11,063
He called me up.

238
00:12:11,063 --> 00:12:14,066
He said, wow, that's great.

239
00:12:14,233 --> 00:12:18,270
I want to do this program down here.

240
00:12:18,838 --> 00:12:19,572
Can I pay you?

241
00:12:19,572 --> 00:12:22,608
I said, no, I have to send you a stencil.

242
00:12:23,008 --> 00:12:24,977
So the marker, the paint and.

243
00:12:24,977 --> 00:12:26,645
Yeah, exactly how I did.

244
00:12:27,613 --> 00:12:30,249
Please go help yourself.

245
00:12:30,249 --> 00:12:32,818
And so, just north of Dallas,
he implemented

246
00:12:32,818 --> 00:12:35,821
a campaign with his children
down there to spread the word down there.

247
00:12:36,589 --> 00:12:39,091
I have signs in many different states.

248
00:12:39,091 --> 00:12:43,496
I had a friend who I met in Gilford
bring one over to Portugal.

249
00:12:43,662 --> 00:12:46,665
Wow. Did it and held it up.

250
00:12:46,799 --> 00:12:49,802
There's that sign in Lisbon.

251
00:12:49,969 --> 00:12:53,072
Wow. That's fabulous.

252
00:12:53,105 --> 00:12:54,006
It's really exciting.

253
00:12:54,006 --> 00:12:57,276
Yes, but it resonates on
such a simple level

254
00:12:57,276 --> 00:13:00,546
that we all share,
which comes from our community, right?

255
00:13:00,613 --> 00:13:04,683
It transcends communities and languages,
much like music in so many ways to.

256
00:13:05,050 --> 00:13:05,251
Yeah.

257
00:13:05,251 --> 00:13:09,688
To show you that the innate part of us
is so good. Yes.

258
00:13:09,889 --> 00:13:13,526
I think we're all too tired of the angry.

259
00:13:14,727 --> 00:13:17,062
Tired of that might be simply clickbait.

260
00:13:17,062 --> 00:13:17,396
Right.

261
00:13:17,396 --> 00:13:20,399
And it's it's just people.

262
00:13:20,666 --> 00:13:22,434
Yeah. Who's out there anyway.

263
00:13:22,434 --> 00:13:23,602
So I don't want to waste my time

264
00:13:23,602 --> 00:13:27,540
being angry with people or having grudges
or things of that nature.

265
00:13:27,540 --> 00:13:29,341
I just want to let that go.

266
00:13:29,341 --> 00:13:30,176
It eats away.

267
00:13:30,176 --> 00:13:31,677
You just better to forgive that person.

268
00:13:31,677 --> 00:13:32,678
If anything, you know

269
00:13:32,678 --> 00:13:37,283
it eases on you because so many times you
you have a grudge against somebody else.

270
00:13:37,283 --> 00:13:40,586
They're not even thinking about you,
or they've already forgotten about you

271
00:13:40,586 --> 00:13:44,957
and you're letting them rent real estate
in your head like we talked about before.

272
00:13:45,191 --> 00:13:48,194
So you just take the high road, be kind,
see people smile.

273
00:13:48,527 --> 00:13:51,096
Everything is going to work out
just the way it should.

274
00:13:51,096 --> 00:13:53,532
Absolutely. You're absolutely right.

275
00:13:53,532 --> 00:13:54,567
And we've had this conversation.

276
00:13:54,567 --> 00:13:59,572
Yes, we have and in a way,
this campaign has been therapy for me

277
00:13:59,738 --> 00:14:04,844
to change my mindset away
from what I might get caught up in, right.

278
00:14:04,844 --> 00:14:09,148
Or allow someone or situation
to have real estate in my head.

279
00:14:09,415 --> 00:14:14,920
So I would then take that energy
and repurpose it, and I would then

280
00:14:14,920 --> 00:14:20,559
create these signs or create other types
of communication signs with the message,

281
00:14:21,727 --> 00:14:24,363
and go out into the world and share it.

282
00:14:24,363 --> 00:14:25,865
And so it helped me.

283
00:14:25,865 --> 00:14:28,000
And then I learned
it was helping other people.

284
00:14:28,000 --> 00:14:31,237
So it's all positive
going in the right direction.

285
00:14:31,337 --> 00:14:33,772
And he push back on this at all.

286
00:14:33,772 --> 00:14:36,508
You told me a story once
about a person on the steps in the capital

287
00:14:36,508 --> 00:14:40,679
New in New Haven or something,
and I found that really interesting.

288
00:14:40,946 --> 00:14:41,213
I mean,

289
00:14:41,213 --> 00:14:44,516
I know how anybody can oppose this,
but there's always somebody in the crowd.

290
00:14:44,817 --> 00:14:47,786
There's always someone,
luckily, is not very, Yeah.

291
00:14:47,920 --> 00:14:49,822
The first person was, it was interesting.

292
00:14:49,822 --> 00:14:51,190
We were doing an interview with,

293
00:14:51,190 --> 00:14:54,460
one of the local news stations, and,
they saw somebody walking by.

294
00:14:54,460 --> 00:14:56,328
Now, excuse me, sir,
what do you think about this?

295
00:14:56,328 --> 00:14:59,265
Please be kind. Well,
I don't have time for that.

296
00:14:59,265 --> 00:14:59,665
I just

297
00:15:01,033 --> 00:15:02,968
wish, I wish yeah, yeah, yeah.

298
00:15:02,968 --> 00:15:04,536
Photographer and camera.

299
00:15:04,536 --> 00:15:07,539
Right now.

300
00:15:07,773 --> 00:15:10,109
But that was one of two.

301
00:15:10,109 --> 00:15:14,513
The only other was,
there was a person in our community

302
00:15:14,513 --> 00:15:18,450
that spray painted my signs on the color

303
00:15:18,450 --> 00:15:22,721
black and had a different message spray
painted over my please be kind message.

304
00:15:23,255 --> 00:15:26,258
And that turned out
to be a little bit of thing, but that.

305
00:15:26,759 --> 00:15:29,762
But everyone else
has completely embraced it.

306
00:15:29,828 --> 00:15:34,667
And this program was from January of 2024
to December 24th.

307
00:15:35,267 --> 00:15:39,872
And now I'm working with national trade

308
00:15:39,872 --> 00:15:44,743
publication
for pizza restaurants and pizza industry.

309
00:15:45,010 --> 00:15:51,717
And I'm speaking with the editor
about inspiring pizza boxes to have.

310
00:15:51,717 --> 00:15:55,587
Please be kind written on the,

311
00:15:55,587 --> 00:16:00,326
because the numbers are staggering for
the amount of people who purchase pizza.

312
00:16:00,359 --> 00:16:03,362
Sure. Yeah. Pick it up, bring it home.

313
00:16:03,629 --> 00:16:04,763
And if we could have.

314
00:16:04,763 --> 00:16:06,432
Please be kind on the pizza box.

315
00:16:06,432 --> 00:16:11,870
Is that message again and again and again
for millions upon millions of people,

316
00:16:12,871 --> 00:16:13,839
it's going to have a ripple

317
00:16:13,839 --> 00:16:16,842
effect and it's going to start to
and it seeps in.

318
00:16:17,977 --> 00:16:19,945
And it's a reminder
to be nice to that person.

319
00:16:19,945 --> 00:16:22,081
If they're a few minutes late
with that pizza

320
00:16:22,081 --> 00:16:24,917
when they're going at your door, please
be kind. Right?

321
00:16:24,917 --> 00:16:26,285
I me think about that.

322
00:16:26,285 --> 00:16:28,620
You know,
there's also another message for that.

323
00:16:28,620 --> 00:16:31,290
Whether it's the delivery person,
it could be a little bit late.

324
00:16:31,290 --> 00:16:35,527
Or I remember seeing at the beginning
of this campaign, in a pharmacy

325
00:16:35,527 --> 00:16:39,098
here in town at the pharmacy counter,
there was a sign,

326
00:16:39,465 --> 00:16:42,468
please be respectful to our staff.

327
00:16:43,068 --> 00:16:44,937
And I was like, seriously? Right.

328
00:16:44,937 --> 00:16:47,373
It needs to be. Yeah. Yeah. Right. Right.

329
00:16:47,373 --> 00:16:51,010
And so this was a while ago
at the beginning of the campaign, but

330
00:16:51,643 --> 00:16:54,146
people wanted this.

331
00:16:54,146 --> 00:16:56,548
And so businesses, parents, it's

332
00:16:56,548 --> 00:16:59,618
a teaching moment with with students
and with children.

333
00:16:59,952 --> 00:17:01,120
What's with the signs.

334
00:17:01,120 --> 00:17:06,158
Why they're please behind signs let alone
that repurposing on the political lawn.

335
00:17:07,526 --> 00:17:09,461
Were designed for long.

336
00:17:09,461 --> 00:17:10,129
Yeah. Yeah.

337
00:17:10,129 --> 00:17:13,932
After their their campaigns
instead of throwing them out in the dump

338
00:17:14,400 --> 00:17:17,069
I asked if they could donate it
to my nonprofit.

339
00:17:17,069 --> 00:17:18,570
And so I had a stack.

340
00:17:18,570 --> 00:17:20,906
That's awesome.

341
00:17:20,906 --> 00:17:23,909
And I saw it working in advertising
and media.

342
00:17:24,076 --> 00:17:25,544
There are many billboards.

343
00:17:25,544 --> 00:17:28,781
Let's repurpose them,
keep them from the trash and the town dump

344
00:17:29,214 --> 00:17:30,783
and turn them into kind of science.

345
00:17:30,783 --> 00:17:33,786
Yeah, and I think you see them a lot more.

346
00:17:34,353 --> 00:17:38,057
Are you driving the side roads
then a billboard which is on the highway?

347
00:17:38,057 --> 00:17:40,592
Yes. The billboard was beautiful,
by the way.

348
00:17:40,592 --> 00:17:42,061
It really was. Yeah.

349
00:17:42,061 --> 00:17:45,264
But this when you're driving
by, you're at a stoplight.

350
00:17:45,297 --> 00:17:47,533
Yeah. And it's looking right at you.

351
00:17:47,533 --> 00:17:49,001
Yeah. Powerful.

352
00:17:49,001 --> 00:17:53,739
It really is one of the really fun parts
about the evolving of this

353
00:17:53,739 --> 00:17:56,742
campaign was with our town of Branford.

354
00:17:56,975 --> 00:17:59,445
The high school sports colors is red.

355
00:17:59,445 --> 00:18:02,114
So the very first signs that I had
that were donated

356
00:18:02,114 --> 00:18:05,117
by a friend of mine, Ray, were red.

357
00:18:05,117 --> 00:18:09,221
And so I had the white letters
over the red backdrop.

358
00:18:10,022 --> 00:18:14,226
But with Guilford High School
sports colors being green, I wanted to

359
00:18:14,726 --> 00:18:18,697
change them to green with white letters
to personalize it to that community.

360
00:18:18,797 --> 00:18:21,733
Customize? Sure that to each community.

361
00:18:21,733 --> 00:18:25,871
So Branford was red, Guilford was green,
North Branford was purple.

362
00:18:26,071 --> 00:18:29,074
So I spray painted purple white letters.

363
00:18:29,308 --> 00:18:33,278
North Branford and a friends of mine
up there volunteered to help me

364
00:18:33,278 --> 00:18:38,517
spread the message with Mike, Frieda, and,
residents of North Branford.

365
00:18:39,051 --> 00:18:40,953
And that's a maroon, a darker red.

366
00:18:40,953 --> 00:18:44,890
So then each town had their own
colored signs

367
00:18:45,290 --> 00:18:48,327
which brought people
within their own community.

368
00:18:49,261 --> 00:18:50,596
It was a microcosm of the

369
00:18:50,596 --> 00:18:53,599
whole national deal or the regional deal
that you're doing right there.

370
00:18:53,699 --> 00:18:54,633
I love it,

371
00:18:54,633 --> 00:18:57,803
it's all spread out in your garage,
in your backyard, and you're spraying.

372
00:18:57,803 --> 00:18:58,871
What do you what are you doing?

373
00:18:58,871 --> 00:19:01,874
It's a great question. My front lawn,

374
00:19:01,940 --> 00:19:04,943
my front lawn is so colorful.

375
00:19:06,879 --> 00:19:09,581
Yeah, we had a lot of fun with that.

376
00:19:09,581 --> 00:19:11,216
In the garage,
there's too much spray paint.

377
00:19:11,216 --> 00:19:12,484
The smell of spray paint.

378
00:19:12,484 --> 00:19:14,386
Yeah. So outside was better.

379
00:19:14,386 --> 00:19:17,956
And, I went through
so many cans of spray paint.

380
00:19:18,490 --> 00:19:22,528
And, Home Depot was very kind
and very gracious and helped me out

381
00:19:22,528 --> 00:19:26,665
with, making some donations
to this nonprofit initiative.

382
00:19:26,798 --> 00:19:27,032
Yeah.

383
00:19:27,032 --> 00:19:30,736
So appreciative of them and everyone else
that stepped up to help out or said, yes,

384
00:19:30,736 --> 00:19:31,436
you know what?

385
00:19:31,436 --> 00:19:35,340
You can put this sign on my front lawn
or the business owner saying,

386
00:19:35,507 --> 00:19:38,410
yes, you can put it in my window. I have

387
00:19:39,678 --> 00:19:41,980
with over 700 signs, maybe

388
00:19:41,980 --> 00:19:44,983
five people would say had said no,

389
00:19:45,117 --> 00:19:47,452
really, or two examples that we shared.

390
00:19:47,452 --> 00:19:50,856
The other three would be just,
I don't want to be involved

391
00:19:50,856 --> 00:19:53,859
with anything that could be considered
political.

392
00:19:53,959 --> 00:19:54,960
Please be kind.

393
00:19:54,960 --> 00:19:57,963
Being considered political,
that's a head scratcher.

394
00:19:58,063 --> 00:19:59,331
Okay.

395
00:19:59,331 --> 00:20:02,267
I will respect where they're coming from.

396
00:20:02,267 --> 00:20:03,001
Yeah, yeah.

397
00:20:03,001 --> 00:20:05,571
You're listening to me.
Yeah, yeah, yeah. Okay.

398
00:20:05,571 --> 00:20:08,574
I didn't charge anybody anything,
and it was just

399
00:20:08,574 --> 00:20:11,343
my enjoyment,

400
00:20:11,343 --> 00:20:15,581
of giving back and seeing,
I have had veterans.

401
00:20:16,248 --> 00:20:19,218
Yes. Elderly people think

402
00:20:19,218 --> 00:20:22,254
there's a person and stop and shop
that once tapped me on the shoulder.

403
00:20:22,254 --> 00:20:24,990
And I was waiting to speak
with the general manager, who's wonderful.

404
00:20:24,990 --> 00:20:28,393
She actually allowed me
to put one of these in the cash

405
00:20:28,393 --> 00:20:31,396
register conveyor belt between.

406
00:20:31,530 --> 00:20:33,365
Wow, that's huge.

407
00:20:33,365 --> 00:20:34,833
To remind me. Yes.

408
00:20:34,833 --> 00:20:36,935
So is this new you?

409
00:20:36,935 --> 00:20:39,438
I've had this, for about six months now.

410
00:20:39,438 --> 00:20:42,608
Can I offer to any business
that has a conveyor belt that wants to.

411
00:20:42,708 --> 00:20:45,544
Yeah. Remind people what it is.

412
00:20:45,544 --> 00:20:46,812
And, gentlemen,

413
00:20:47,779 --> 00:20:48,347
are you the

414
00:20:48,347 --> 00:20:51,717
gentleman is the, elderly man
that's doing this size.

415
00:20:51,717 --> 00:20:52,517
And I said, yes.

416
00:20:52,517 --> 00:20:56,989
And he said, on the way here,
I was cut off, and boy, was I angry.

417
00:20:56,989 --> 00:21:00,158
But I saw your sign and it reset me.

418
00:21:00,158 --> 00:21:03,161
Yes, I, I had the choose. Yes.

419
00:21:03,362 --> 00:21:04,763
That's what I almost had.

420
00:21:04,763 --> 00:21:05,764
Tears in my eyes.

421
00:21:05,764 --> 00:21:08,500
Yeah, yeah.

422
00:21:08,500 --> 00:21:11,436
So when you're having a really tough day,
a frustrating day,

423
00:21:11,436 --> 00:21:14,773
you remember those comments and
it makes it all worthwhile, doesn't it?

424
00:21:14,773 --> 00:21:16,842
Yes, it sure does.

425
00:21:16,842 --> 00:21:20,779
Again,
just this past weekend down in Estonia,

426
00:21:20,779 --> 00:21:23,782
a friend of mine was playing
acoustic guitar out in a place,

427
00:21:23,915 --> 00:21:26,885
one of the restaurants,
and I'm on the patio

428
00:21:27,052 --> 00:21:29,988
and I'm at a table of four chairs,
and I'm by myself

429
00:21:29,988 --> 00:21:33,158
just watching my friend play,
and it's starting to get crowded.

430
00:21:33,158 --> 00:21:36,161
And, two ladies came in
and he couldn't find a place to sit.

431
00:21:36,428 --> 00:21:37,796
So they speaking with the manager.

432
00:21:37,796 --> 00:21:40,799
So I'm like, you know, if you want,
you can sit over here.

433
00:21:40,999 --> 00:21:41,933
I'm just by myself.

434
00:21:41,933 --> 00:21:45,604
And he said, at first
and then they're like, really?

435
00:21:45,604 --> 00:21:46,738
We can sit with you.

436
00:21:46,738 --> 00:21:48,674
Absolutely. We're just enjoying the music.

437
00:21:48,674 --> 00:21:49,408
Yeah. You like that?

438
00:21:49,408 --> 00:21:53,045
So kind of you, yeah.

439
00:21:53,045 --> 00:21:54,680
Right. Right, right.

440
00:21:54,680 --> 00:21:58,317
And they wanted to keep talking like, oh,
the world needs more people like you.

441
00:21:58,317 --> 00:21:59,318
And it's not me.

442
00:21:59,318 --> 00:22:01,586
It's about just people being right.

443
00:22:01,586 --> 00:22:03,055
It's not about me.

444
00:22:03,055 --> 00:22:04,122
And I was.

445
00:22:04,122 --> 00:22:05,590
We got into this nice conversation.

446
00:22:05,590 --> 00:22:09,628
They sat down, so they said, 
have you ever seen these?

447
00:22:09,628 --> 00:22:10,896
Please be kind sides.

448
00:22:13,165 --> 00:22:16,435
And just the warmth that I felt knowing.

449
00:22:16,435 --> 00:22:19,438
And I'm like, well, actually,
you might not just shake their hand.

450
00:22:22,074 --> 00:22:22,774
Right, right.

451
00:22:22,774 --> 00:22:25,777
Yeah. These signs all over. Wow.

452
00:22:26,011 --> 00:22:28,046
Well that's great. I'm happy
that they're still up.

453
00:22:28,046 --> 00:22:31,917
And the smiles that they had
and the positive

454
00:22:31,917 --> 00:22:35,287
communal conversation
about kindness, community.

455
00:22:35,287 --> 00:22:37,989
Yeah. Unity continued.

456
00:22:37,989 --> 00:22:40,525
And so that happens quite often.

457
00:22:40,525 --> 00:22:44,896
I'm proud to say from,
all the work that went into this program.

458
00:22:44,996 --> 00:22:46,865
Wow. Just a little, little,

459
00:22:46,865 --> 00:22:49,868
you know, meeting with those two ladies
and just what has spawned.

460
00:22:49,935 --> 00:22:53,405
And you happened to be like,
the impetus for this whole campaign. Wow.

461
00:22:53,772 --> 00:22:55,340
I didn't come up with.

462
00:22:55,340 --> 00:22:58,844
No, but you came up with the campaign
itself, right.

463
00:22:58,844 --> 00:23:01,880
And I'm just utilizing different, 
communication

464
00:23:01,880 --> 00:23:04,883
platforms, cash register.

465
00:23:05,484 --> 00:23:08,253
And I couldn't be in a better place
than in the cash register.

466
00:23:08,253 --> 00:23:09,187
Or the people could be rude.

467
00:23:09,187 --> 00:23:12,491
The cashiers every now and then,
or maybe more than every now and then.

468
00:23:13,525 --> 00:23:15,660
Yeah, exactly. Yes.

469
00:23:15,660 --> 00:23:17,596
Which can make them angry right now.

470
00:23:17,596 --> 00:23:19,698
Pizza boxes hopefully will be open.

471
00:23:19,698 --> 00:23:24,703
I love the idea of the pizza boxes out of
people for the least investment possible.

472
00:23:25,137 --> 00:23:27,639
Could be these pizza boxes. Yeah.

473
00:23:27,639 --> 00:23:31,009
Are of the trade publication
for pizza restaurant owners.

474
00:23:31,576 --> 00:23:33,712
He's engaged and this is real time.

475
00:23:33,712 --> 00:23:36,615
So this morning I sent him another email
and he's like, I like it.

476
00:23:36,615 --> 00:23:39,351
Let's just figure this out.

477
00:23:39,351 --> 00:23:42,387
To launch it and inspire the pizza box

478
00:23:42,387 --> 00:23:45,991
companies, those that do the printing
to include the message on box.

479
00:23:46,191 --> 00:23:46,825
But it is

480
00:23:46,825 --> 00:23:47,793
I mean it's a great message

481
00:23:47,793 --> 00:23:51,296
but it's also kind of self-serving
for them to it help because you're asking

482
00:23:51,296 --> 00:23:54,266
please be kind to our people
to our employees or team.

483
00:23:55,700 --> 00:23:57,636
I know, your heart.

484
00:23:59,738 --> 00:24:01,373
Thank you for saying that.

485
00:24:01,373 --> 00:24:02,908
It's natural for me.

486
00:24:02,908 --> 00:24:07,078
And, it's a little bit
awkward to be the person

487
00:24:07,078 --> 00:24:08,847
that's implementing a lot of this.

488
00:24:08,847 --> 00:24:11,817
One person has said
that I'm in it for myself,

489
00:24:11,983 --> 00:24:15,353
and then I'll go on media
because I'm trying to promote myself,

490
00:24:15,854 --> 00:24:20,492
and I'd rather hide behind the scenes
and not be seen, not be heard,

491
00:24:20,759 --> 00:24:23,762
and just be sort of a producer of

492
00:24:24,496 --> 00:24:27,499
these programs because more of a creator

493
00:24:27,499 --> 00:24:31,703
in my strategic marketing career
and I help my clients create,

494
00:24:32,537 --> 00:24:36,041
advertising campaigns,
marketing community, engaging campaigns.

495
00:24:36,641 --> 00:24:39,377
So basically what I'm doing,
which I learn from you, listen to you,

496
00:24:39,377 --> 00:24:43,748
John, long time
ago, is to use my skills and abilities

497
00:24:44,516 --> 00:24:47,486
to help my neighbors.

498
00:24:47,486 --> 00:24:49,221
As a local nonprofit,

499
00:24:49,221 --> 00:24:52,624
started with the animal
shelter, turned into senior center.

500
00:24:52,858 --> 00:24:54,960
We had our, you know, our Stony Creek,

501
00:24:55,961 --> 00:24:56,628
duck race.

502
00:24:56,628 --> 00:24:58,830
Yeah. Oh, that was a blast.

503
00:24:58,830 --> 00:24:59,130
Yeah.

504
00:24:59,130 --> 00:25:03,768
We had parking Lou out there when you go,
carnival to Pine Orchard Yacht Club.

505
00:25:04,069 --> 00:25:08,940
So there's many different events
that stem from the same theme.

506
00:25:08,940 --> 00:25:12,878
And that's just me donating my skills
and abilities for my career

507
00:25:12,878 --> 00:25:16,915
that I give my clients to local
nonprofits, to my neighbors in need.

508
00:25:17,449 --> 00:25:18,884
It's as simple as that.

509
00:25:18,884 --> 00:25:23,121
And then in 2020, we created,
we were together having coffee

510
00:25:23,121 --> 00:25:27,225
and you might you, myself and Judy,
we would receive

511
00:25:27,259 --> 00:25:29,895
Beacon Awards in the past.

512
00:25:29,895 --> 00:25:32,998
So I said,
look at us three Beacon ears and and go,

513
00:25:32,998 --> 00:25:35,967
this is what we do, baby.

514
00:25:36,935 --> 00:25:38,270
There's something there.

515
00:25:38,270 --> 00:25:39,604
Yeah, yeah.

516
00:25:39,604 --> 00:25:40,705
Volunteer. It's what we do.

517
00:25:40,705 --> 00:25:44,910
Was born that advertising campaign
just from a cup of coffee over it.

518
00:25:44,910 --> 00:25:47,279
Or, you know, local coffee. Coffee place.

519
00:25:48,280 --> 00:25:48,613
Yeah.

520
00:25:48,613 --> 00:25:51,683
And then
in 2020, I then created a Facebook group,

521
00:25:51,983 --> 00:25:55,587
and we have over 900 members
in this Facebook group called Community

522
00:25:55,587 --> 00:25:57,222
Volunteers United.

523
00:25:57,222 --> 00:25:59,357
Hashtag Volunteers what we do.

524
00:25:59,357 --> 00:26:01,960
And then I started, 500 501

525
00:26:01,960 --> 00:26:04,963
C3 nonprofit in 2022,

526
00:26:04,963 --> 00:26:07,966
which then became more of a mission

527
00:26:08,333 --> 00:26:11,336
with an actual mission statement

528
00:26:11,369 --> 00:26:14,406
to improve the health and well-being
of communities from coast to coast.

529
00:26:14,406 --> 00:26:17,976
Yeah, inspiring young people
to be matched

530
00:26:17,976 --> 00:26:20,979
with local nonprofits
for a mutual benefit.

531
00:26:21,146 --> 00:26:24,916
And, sadly, a friend of ours
who sadly passed away last year,

532
00:26:25,550 --> 00:26:28,753
her and I sculpted a concept that I had,

533
00:26:28,954 --> 00:26:32,657
and we presented it to Branford
High School principal, and he invited us

534
00:26:32,657 --> 00:26:37,996
into the library in April 2024
to implement this pilot program

535
00:26:37,996 --> 00:26:41,032
that matched students who need community
service hours to graduate

536
00:26:41,433 --> 00:26:46,504
with all the local town nonprofits
to find out the interests of the students,

537
00:26:47,005 --> 00:26:49,708
matched them
with the local nonprofit services

538
00:26:49,708 --> 00:26:52,744
for mutual benefit,
and introduced them to each other.

539
00:26:52,978 --> 00:26:57,549
But it also taught compassion into our
community, thinking in the students.

540
00:26:57,983 --> 00:27:02,087
And it taught students that they don't
have to volunteer with a nonprofit.

541
00:27:02,087 --> 00:27:04,823
You might not have interest
in that service.

542
00:27:04,823 --> 00:27:07,759
There's over 3040
different nonprofits in Branford. And,

543
00:27:08,727 --> 00:27:09,394
yeah, because

544
00:27:09,394 --> 00:27:12,397
they can't afford to advertise, right,
or promote themselves.

545
00:27:12,497 --> 00:27:14,633
So this gives them a voice

546
00:27:14,633 --> 00:27:17,736
to the students, which is our future
adults and business leaders,

547
00:27:18,203 --> 00:27:23,141
and it gives a volunteer assistance to the
local nonprofits for mutual benefit.

548
00:27:23,308 --> 00:27:24,042
Right.

549
00:27:24,042 --> 00:27:29,214
And it was, it was an easy concept
to come up with, but everyone embraced it.

550
00:27:29,581 --> 00:27:32,217
The school embraced it,
the town of Branford embraced it.

551
00:27:32,217 --> 00:27:36,221
And now I'm happy to say the town of
Branford has a Branford volunteers.org,

552
00:27:36,688 --> 00:27:39,724
which is a website
which is just like the Facebook group

553
00:27:39,724 --> 00:27:41,359
that I have that has volunteers.

554
00:27:41,359 --> 00:27:43,228
Speaking about that, let me say,

555
00:27:43,228 --> 00:27:46,031
because people are listening
from all over the world, listening

556
00:27:46,031 --> 00:27:49,768
and watching
you get in touch with you to find out.

557
00:27:49,901 --> 00:27:52,637
How can I get
started with something like this?

558
00:27:52,637 --> 00:27:55,173
What is the best way
to go to your website?

559
00:27:55,173 --> 00:27:57,208
Yes, which is so exciting.

560
00:27:59,144 --> 00:28:01,179
Which
is more than welcome to reach out to me.

561
00:28:01,179 --> 00:28:04,482
My name is Ken Engelman,
and you can find me on Facebook.

562
00:28:04,482 --> 00:28:06,351
We have our website.

563
00:28:06,351 --> 00:28:11,356
Our URL is Dot Community
Volunteers united.org.

564
00:28:11,389 --> 00:28:12,857
And we'll put that under.

565
00:28:12,857 --> 00:28:15,226
Yeah. This,

566
00:28:15,226 --> 00:28:18,229
and we'll get like a like
well we'll do our crawl.

567
00:28:18,697 --> 00:28:21,666
Yeah Stephanie
and Dave will take care of that, you know.

568
00:28:21,666 --> 00:28:23,401
Right Stephanie up there.

569
00:28:23,401 --> 00:28:26,404
Yeah okay okay.

570
00:28:26,571 --> 00:28:27,305
Yeah. Please.

571
00:28:27,305 --> 00:28:29,007
Anyone is welcome to reach out to me.

572
00:28:29,007 --> 00:28:33,578
If you have a nonprofit or if you have a,
if you want to help your neighbors.

573
00:28:34,012 --> 00:28:37,982
I have endless ideas through my strategic
marketing mindset

574
00:28:38,249 --> 00:28:40,985
that can help many different groups

575
00:28:40,985 --> 00:28:44,122
in their own communities,
because a lot of these are like templates.

576
00:28:44,322 --> 00:28:48,760
Yes, and replicated by different groups
of people anywhere in the world.

577
00:28:48,927 --> 00:28:50,995
You can play right
in, you can plug right into a system.

578
00:28:50,995 --> 00:28:51,930
I love it.

579
00:28:51,930 --> 00:28:56,134
I think you tell people, 
one small end of this, which a big site

580
00:28:56,134 --> 00:29:01,072
that is that you can take these signs
during, elections

581
00:29:01,406 --> 00:29:05,110
and after the election,
you can go to them and say, hey,

582
00:29:05,577 --> 00:29:08,580
Ken, is it
okay if I take these signs off your hands?

583
00:29:08,713 --> 00:29:11,516
Yes, it spray it input. Okay.

584
00:29:11,516 --> 00:29:13,218
Yes, yes.

585
00:29:13,218 --> 00:29:15,386
And that's easy
because people in every single town,

586
00:29:15,386 --> 00:29:18,389
they have those signs
and every single town could donate them.

587
00:29:19,090 --> 00:29:19,991
Exactly.

588
00:29:19,991 --> 00:29:23,495
Instead of going to the transfer station
or to the town.

589
00:29:23,561 --> 00:29:26,397
Yeah. The garbage recycle them right

590
00:29:27,565 --> 00:29:28,933
turn kind of signs.

591
00:29:28,933 --> 00:29:32,771
Ken, it's been an absolute joy
to have you on here, and I'm so glad

592
00:29:32,771 --> 00:29:35,507
that you decided to come to the forefront
because you like I said, I'm

593
00:29:35,507 --> 00:29:36,808
a behind the scenes type guy.

594
00:29:36,808 --> 00:29:39,611
Your passion needs to be seen.

595
00:29:39,611 --> 00:29:41,012
It's infectious.

596
00:29:41,012 --> 00:29:44,282
You, the way you explain it, the way you
communicate, the way you present yourself.

597
00:29:44,682 --> 00:29:47,252
It's an honor and privilege
to call you a friend.

598
00:29:47,252 --> 00:29:49,821
An honor and privilege to have you here
on what's good with John and Joyce.

599
00:29:49,821 --> 00:29:51,723
And we wish you continued success.

600
00:29:51,723 --> 00:29:54,425
Thank you, thank you, thank you,
thank you so, so much.

601
00:29:54,425 --> 00:29:57,862
And so thank you so much for listening
and watching and or both.

602
00:29:59,164 --> 00:30:01,966
Subscribe subscriber
on all the major streaming platforms.

603
00:30:01,966 --> 00:30:04,235
But go to YouTube, type
in what's good with John. Enjoy.

604
00:30:04,235 --> 00:30:07,572
Subscribe is free
and just share this with everybody

605
00:30:07,772 --> 00:30:10,909
who needs a pick me up, which I think
is just about everybody nowadays.

606
00:30:11,342 --> 00:30:14,445
Till next time, bless you and your family
and thank you so much for tuning in.

607
00:30:14,746 --> 00:30:15,046
You know.