Speaking Your Brand: Public Speaking Tips and Strategies

We’re continuing and new approaches you can take to more effectively connect with your audiences and prospective clients.  Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing...

Show Notes

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. 

Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing.

Last week, I talked to Cara Steinmann about relationship marketing and strategic collaborations.

Today, I’m excited to have on the podcast Wendy Kendall, who is a Chartered Psychologist and a co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. 

I invited Wendy to come on the podcast because a few months ago she shared a post on LinkedIn about what she calls “regenerative marketing”, a framework she developed to better serve her clients.

(You know we love frameworks!)

I was intrigued because it aligned so well with how I was thinking about a better approach to marketing.

I have a huge light bulb moment towards the end of our conversation, so be sure to listen to the end.

Wendy and I talk about:

  • Why traditional marketing approaches didn’t sit well with her or her clients
  • Pain points and problems = why so many of us don’t like to lead with this in our marketing and what to do instead
  • What “regenerative marketing” is
  • How Wendy approaches her marketing, including on LinkedIn
  • The huge light bulb moment I have when Wendy mentions “survivor bias” in the context of social media marketing

About My Guest: Wendy Kendall, Chartered Psychologist, and co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. Wendy has over twenty five years of experience in working as a psychologist, having started her career as a military psychologist for the British Army before building her own practice. She is dedicated to creating innovative and empowering opportunities in mental healthcare, where practitioners, clients and businesses all flourish. Wendy is recognised as an industry leader in entrepreneur coaching and is a sought-after speaker and trainer whose passion is helping independent therapists and coaches to become successful entrepreneurs.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/325 

Wendy’s website: http://www.inspiringpsych.com 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

 

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

Related Podcast Episodes:


JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.