Leads are up at Go Mini's. Revenue didn't keep pace. Chris Walls, President & CEO, knows exactly why - and he's not blaming the marketing.
In this episode of the Franchise Leader Spotlight, Chris sits down with host Katherine LeBlanc to talk about the conversion-first mindset Go Mini's is building across its franchise network in 2026. From closing rate as a core KPI to franchisee adoption of new tools, from a B2B pivot into restoration companies to the slow, deliberate work of building trust with franchisees - this is a candid look at what it actually takes to lead a franchise brand through rapid change.
Chris also reflects on his journey from trial lawyer to franchise CEO, what he learned about leadership the hard way, and why AI is both the most exciting and most anxiety-inducing thing heading toward franchising right now.
If you're a franchise brand leader thinking about how to get more out of what you already have - this one's for you.
The Franchise Leader Spotlight Podcast is hosted by Katherine LeBlanc, Fractional CMO.
What is Franchise Spotlight with Katherine LeBlanc?
Conversations with the leaders who are actually building franchising - from the executive suite to the field. Each season explores what success looks like right now, what franchise leaders should be paying attention to, and how the best brands are delivering real returns for their franchisees. Because at the end of the day, franchisee profitability isn't just a metric; it's the whole point.
Your host, Katherine LeBlanc, brings 13 years inside franchise systems, having led marketing across six brands spanning food, wellness, beauty, and experience. She's been in the room where these decisions get made. These conversations reflect that: direct, practitioner-level, and built for franchise leaders who don't have time for surface-level takes.