In this week's episode, we discuss the importance of onboarding and customer support for retention and why this is good strategy, and share insights from R/GA's latest research on loyalty that shows how great customer experiences have become table stakes and how communication is far more important than convenience when it comes to building relationships.
What is Strategy & Sourdough?
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.