From zero to holiday let hero: How one STR owner built a 70% direct booking business (with no marketing experience!)

In this episode of STR Booked, Nihal Salah chats with Maggie Mitchell, a short-term rental owner who's achieved remarkable success with her two properties on the Isle of Skye, Scotland. Maggie shares her journey from novice to expert, detailing how she built a thriving business with 70% direct bookings in less than four years, despite having no marketing background.

Key topics include:
- Maggie's accidental entry into the holiday let industry
- Challenges of remote property management
- Building an effective direct booking strategy
- Finding and retaining quality staff
- Leveraging technology and guidebooks
- Creating personalised guest experiences
- Adapting to evolving guest expectations

Learn how Maggie's passion for Scotland's landscapes and commitment to exceptional service have driven her success in the competitive world of short-term rentals.

Find out more about Maggie's beautiful properties here:
www.chasingthemoonskye.com
www.elysiumskye.com

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What is STR Book:ed?

Welcome to STR Booked, the podcast that unlocks the secrets of short-term rental success. Each week, we chat with vacation rental owners, managers, and industry experts. We cover everything from marketing strategies and direct booking tactics to brand-building and demystifying technologies. If you're ready to boost your short term vacation revenue and scale your business, you're in the right place!