Kayla Fatica Himes, Marketing Manager at MacDonald Illig Jones & Britton LLP, joins The BD Catalyst to talk about launching her "Marketing 101" program for associates and law clerks, many of whom finished school during COVID and didn't have as much opportunity to practice how to work a room, start conversations, and commit to follow-up afterward. Kayla also shares how she builds events around what clients actually want. Outcomes range from a breathwork-and-cooking "rest before the rush" for women clients, an arcade night where associates build the guest list, and a family fall fest where event hosting builds succession planning. Kayla activates the formula: marketing creates opportunities, attorneys build relationships, and relationships create business.