Podcast Ally

Henry Lopez hosts The How of Business, one of the first podcasts focused on giving actionable advice for small businesses and not investor-backed startups.
Henry is a serial entrepreneur, who’s been in the game for more than 35 years running businesses like pizza franchises and IT services. He currently runs Levante Business Group and offers business coaching and consulting. The How of Business podcast is often ranked as one of the Top 200 Business shows on Apple Podcasts and is featured as an All-Time Bestseller in the Entrepreneurship category. The podcast averages over 100,000 unique downloads or listens per month, and has well over 2.6 million all-time downloads or listens.
In this "How to Pitch" interview, our Podcast Outreach Specialist Valerie Grove speaks to Henry about what inspired him to launch a podcast in 2016, how his guest submission process has evolved over time, and his pitching pet peeves.
Listen to this conversation to find out how you can join The How of Business as a guest, including:

[05:24] What makes a guest submission stand out to Henry
[06:52] Henry's top advice for anyone pitching his show
[08:03] Why you shouldn't waste your time on flattery, and Henry’s other pitching pet peeves
[14:43] Henry gives examples of previous guests who stand out to him
[17:14] Henry's plans for the future of The How of Business

And don’t forget to listen to The How of Business before you pitch the show!
You can find all the resources listed in this episode at https://podcastally.com/how-to-pitch-the-how-of-business.

Show Notes

Henry Lopez hosts The How of Business, one of the first podcasts focused on giving actionable advice for small businesses and not investor-backed startups.

Henry is a serial entrepreneur, who’s been in the game for more than 35 years running businesses like pizza franchises and IT services. He currently runs Levante Business Group and offers business coaching and consulting. The How of Business podcast is often ranked as one of the Top 200 Business shows on Apple Podcasts and is featured as an All-Time Bestseller in the Entrepreneurship category. The podcast averages over 100,000 unique downloads or listens per month, and has well over 2.6 million all-time downloads or listens.

In this "How to Pitch" interview, our Podcast Outreach Specialist Valerie Grove speaks to Henry about what inspired him to launch a podcast in 2016, how his guest submission process has evolved over time, and his pitching pet peeves.

Listen to this conversation to find out how you can join The How of Business as a guest, including:

  • [05:24] What makes a guest submission stand out to Henry
  • [06:52] Henry's top advice for anyone pitching his show
  • [08:03] Why you shouldn't waste your time on flattery, and Henry’s other pitching pet peeves
  • [14:43] Henry gives examples of previous guests who stand out to him
  • [17:14] Henry's plans for the future of The How of Business

And don’t forget to listen to The How of Business before you pitch the show!

You can find all the resources listed in this episode at https://podcastally.com/how-to-pitch-the-how-of-business.


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