HUNGRY.

what do you put in your deck to win a listing? 

what do you put in your deck to move from 100 stores to 500 to 1000 to 2000? 

How does your marketing change as you move from challenger <> a house hold brand? 

Is distribution just vanity metric for founders? 

Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney 

And Data Don Corleone, Kieran South 

For a challenger chinwag

ON THE MENU:

  1. Data tells, story sells - buyers still wanna feel the goosebumps

  1. Will Stor Science of Storytelling - humans are homo-nagens, the story telling animal

  1. Why Stories keep us safe but data is the comfort point for buyers 

  1. Nassim Taleb Data = confidence, rationality = survival 

  1. 3 questions to ask before every pitch 
  • What need are you fulfilling?
  • What’s the need ?
  • Who has that need?
  • Where are those that have the need?

  1. Shelves Are Not Stretchy: where is the gap and unmet need in the category?

  1. Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes

  1. The Hidden Cap-Ex requirements for More Distribution 

  1. Brands: Do the right thing for the shopper and do the right thing for the customers P&L 

  1. DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? 

  1. Brands, always ask: What’s the most important message we want to land? 

  1. Brands, always ask: what are the shopper barriers? 

  1. Why distribution is just a vanity metric: penetration really builds house hold brands






What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER