what do you put in your deck to win a listing?
what do you put in your deck to move from 100 stores to 500 to 1000 to 2000?
How does your marketing change as you move from challenger <> a house hold brand?
Is distribution just vanity metric for founders?
Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney
And Data Don Corleone, Kieran South
For a challenger chinwag
ON THE MENU:
- Data tells, story sells - buyers still wanna feel the goosebumps
- Will Stor Science of Storytelling - humans are homo-nagens, the story telling animal
- Why Stories keep us safe but data is the comfort point for buyers
- Nassim Taleb Data = confidence, rationality = survival
- 3 questions to ask before every pitch
- What need are you fulfilling?
- What’s the need ?
- Who has that need?
- Where are those that have the need?
- Shelves Are Not Stretchy: where is the gap and unmet need in the category?
- Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes
- The Hidden Cap-Ex requirements for More Distribution
- Brands: Do the right thing for the shopper and do the right thing for the customers P&L
- DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next?
- Brands, always ask: What’s the most important message we want to land?
- Brands, always ask: what are the shopper barriers?
- Why distribution is just a vanity metric: penetration really builds house hold brands
==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉
https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------
🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)