Make Marketing Suck Less for Expertise-Driven Solo Businesses

The other day in the Expert Up Club, a member asked me a question that surprised me.  It was right after one of our quarterly marketing retreats.  In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.   A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?”  Now you've heard me say on this podcast that messaging POWERS your marketing.   But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective. In this episode you will hear: How to identify your “right-fit” client (and it’s not a bullshit client avatar) What is a driving belief statement, and why it’s important?  How to guide people to what you offer How to use your messaging so people know what to expect  

Show Notes

The other day in the Expert Up Club, a member asked me a question that surprised me. 

It was right after one of our quarterly marketing retreats. 

In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.  

A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?” 

Now you've heard me say on this podcast that messaging POWERS your marketing.  

But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective.

In this episode you will hear:

  • How to identify your “right-fit” client (and it’s not a bullshit client avatar)

  • What is a driving belief statement, and why it’s important? 

  • How to guide people to what you offer

  • How to use your messaging so people know what to expect

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)