Exit Intent by Growthbuster

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Summary

On this episode of Exit intent, Vasa Martinez interviews Matt Bahr, the founder of EnquireLabs, a post-purchase survey solution supporting eCommerce brands around the globe.

What are some of the common pitfalls when using Enquire? (4:59)
What are some of the best ways for a startup founder to utilize EnquireLabs TODAY? (10:57)
The four pillars. (13:12)
Everyone knows about the iOS 14, Apple, Facebook scrap. How can Enquire help? (16:10)
Ideal tech stack? You can only name five. (23:28)
What's the difference between zero-party and first-party data? (25:28)

Show Notes

Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs


If you're looking for the cliff notes, here are some actionable that you can take away with you today.

The four pillars of post-purchase surveys are:
  1. Attribution
  2. Conversion Rate Optimization (CRO) e.g., how was your experience?
  3. Personalization
  4. Customer research.

In order to improve response rate, you'll want to:
  • Remove any pop-ups on your order confirmation page
  • Load time is key. remove any excess scripts that aren't a higher priority than the data you're seeking. 
  • Make it fun!
  • Request an audit from Matt and his team.


What is Exit Intent by Growthbuster?

Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.