Utter Loyalty invites you to meet Suzanne, Director, Customer Loyalty from VoucherCodes. She joins Emma to challenge the tired loyalty playbook. This isn’t another conversation about points, tiers and discounts. It’s about psychology, trust, behaviour and why most brands are still treating loyalty like a short-term sales gimmick instead of a real relationship. Suzanne shares how VoucherCodes is using zero-party data, gamification, loyalty scoring and community thinking to build something far more human — and why brands obsessed with transactions are missing the point entirely.
What is Utter Loyalty?
Utter Loyalty brings you live, on-location conversations from the heart of the loyalty and CRM industry. Loyalty leaders speak as themselves — no scripts, no rehearsals, no best-practice theatre. Just raw thinking, real opinions, and the grey areas shaping loyalty right now.