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Welcome to Help Me Podcast, a show designed to help you

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launch and grow your podcast. I am your host, Gino, and twice

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a week I will release a new episode with different tips and tricks

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for launching and growing your podcast. From audio engineering to planning

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intentionally to growth tactics, each episode will be a bite sized

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tip to help you podcast.

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Hey. Welcome back to help me. Podcast. Thank you for joining me once

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again. And today I want to talk about something

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called a podcast guest one sheet. And

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I want to talk about this because I was working on one for a

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client this past week and I think they could be helpful for

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you if you are somebody who is trying to get onto a

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podcast. So a one sheet is basically

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like a PDF. You could print it as a piece of paper, but

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it's a one kind of sided information

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infographic sort of thing that has information about

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you and it's basically like a thing that you can

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give to people and then they can easily know who you are. So you can

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kind of use it in a couple of different contexts. But in this context it's

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going to be more specifically about a person and

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why they should be on somebody else's

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podcast. So this could be either a podcast host

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or just a person in general. In my case specifically,

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I'm working on one for a client who doesn't have a podcast and they

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want to go onto other people's podcasts. So the idea is this one

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sheet is going to help me get this person onto

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podcasts. So there's a couple of different ways of doing

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it. I basically I Googled it and I looked up some

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different examples of different one sheets out there. This is something

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common like not just in podcasting but businesses and

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it's sort of like a resume but on a piece of paper and it's a

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little bit less wordy and less professional but

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easier to read and easier to consume the information. The things

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that I noticed about the one sheets that I liked is it had

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first off at the top, the person's name and just like

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a really nice picture of them and maybe their

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title and some contact information like their socials

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or maybe an email or something like that, like their contact

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information. The next thing that this would have is

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a bio and in the bio it's

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just summarizing the person maybe talking about their

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highlights, some things that they've done in the past, either work

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or personal related, just kind of giving like

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maybe one or two paragraphs about a person very short and concise.

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And that's kind of the whole idea of this thing is to keep it short

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and concise so somebody can just browse it very quickly and

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not have to spend time reading like 20 paragraphs.

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So that's one of the sections of my one sheet is

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a bio of the person and then the next section

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that I'm using specifically for podcasting is a

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suggested episode Topics. And in this section I

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have three different suggested episodes that

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the person that the one sheet is talking about can talk about

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on a podcast episode. So kind of what I'm doing here is I'm

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suggesting like, hey, if this person were to be on your podcast, these are

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three different topics that we could discuss and talk about

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and could basically be like the topic of the episode

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that we're going to create. So I'm kind of almost like making

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the research for the podcast host a little bit easier because I'm saying

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these are three things that he could talk about, these are three things that he's

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good at or experience that he has and

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something that he can bring to the table, right? I'm not just asking

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for a favor to be on this podcast. I'm saying, hey, here's three

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valuable things that I think could be helpful to your audience

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and in this way you're showing them. Like, here's the

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reason why I think my person is going to

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make a good guest on your podcast because they have this, this, and this

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to offer value to your audience. And this is

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kind of like the most important section of this one sheet, I think. And

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it's really helping the podcast hosts make a decision on whether or not they think

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that those things are valuable. And you're basically very quickly

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summarizing the person that you want to get on a podcast

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and making sure that it's going to be a right fit. So this section

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I definitely spent the most time on and I made sure that

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I kind of already crafted these three ideas on a separate

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document before I even made this because this

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is kind of like how I'm going to pitch this person to

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podcast hosts. And what I'm doing with this one sheet is I'm just

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making it very simple and very clear as to what

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value this person offers. And then the last section

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on the one sheet is just going to be a featured in

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section where I will use this to kind of give

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my potential guests a little bit more credibility saying like, hey, we were

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featured in this article or this blog or this news

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channel or radio station, whatever they were ever featured on before.

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I want to kind of put that in there. And even if it was other

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podcasts, I would put that on there as well just to kind of give yourself

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a little bit more credibility and to make your

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podcast resume, if you will, as strong as it can be.

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So when you're thinking about asking people to be on

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your show and pitching a guest to a podcast host,

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this is A, going to be super professional, right? And

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B, it's also going to be very easy for them to look

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at and to get all the information and to summarize the guest

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that you're pitching, and it's also helping them out

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in doing their job because as they're researching your guest

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and thinking to themselves, like, okay, what's going to be the topic of this

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episode? What's going to be the theme? I'm already giving that to them, right?

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I'm already saying like, hey, this could be it, this could be it, this could

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be it. In my personal sheet that I made, I created three

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suggested episode topics. But you could do more than that. I

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think that's just important that you offer that to the

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podcast host because you're again, showing

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the value of why this person you're pitching is going to be a good guest

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on their podcast. So using this one sheet

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is, I think, a good way of either trying to get somebody else onto

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a podcast or you could think about it even for yourself, right? If

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you have a podcast and you're trying to expand your podcast

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and to grow your audience, one way to do that is to be

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featured on other people's podcasts. So you could talk about your podcast or

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your area of expertise and gain the audience

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of a different podcast. We called that going on a

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podcast tour, and I've had episodes about that in the past. But if

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you think about it in that way, to create a one sheet for

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yourself so then you can be featured on other podcast, this is a

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much better way of trying to actually land that interview than

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just emailing somebody and being like, hey, I have a podcast. You have a podcast?

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Can I be on your podcast? That may work, but I think your

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chances of success are a lot higher when you already do

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all this pre beforehand work, right? Like, you could send an email and saying,

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hey, I have a podcast, you have a podcast, I should blank your pitch. Here's

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an attachment of why I think I'd make a good guest. And

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now the podcast host can pull up this one sheet and they can look

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at you, they see what you look like, they know

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a little bit about your background, and most importantly, they

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know what topics you want to talk about and what suggested topics

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that you plan on having your episode about. So

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it makes their job a little bit easier, and it makes the argument for you

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to be on their podcast a lot more stronger. And

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it shows people that you care because you did some work in advance

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and you were prepared, and it shows that you're taking it

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seriously. So I think if you want to go on a podcast tour

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and you want to get on other people's podcasts and get in front

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of their audiences, I think creating a podcast one sheet

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is going to increase your chances of landing

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those interviews on the podcast that you want to be on and at the end

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of the day, just make it easier for people to figure out

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if you're going to be a right fit for them or not. And I think

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that's really what it comes down to. You don't want to get on every single

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podcast out there. You want to get on the podcast that it makes sense for

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you to be on, and it's going to be a win win for

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everybody. Because if you do have a good match and their

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podcast is a good match for you, that means their audience is also going to

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be a good match for you. And likely you'll have some of their audience

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come over and join your own audience. So I hope

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that this was helpful. If you enjoyed the show, please share it with a

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friend. Thank you for listening and I will see you on the next episode.

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We've reached the end of the episode and if you enjoyed this podcast

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or you got something from it, you might be interested in my

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weekly newsletter that I send out every Monday morning, full of

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podcasting tips, tricks and news. So if you like

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this show, you might like this newsletter. To sign up, just go to the show

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notes and click the link. Thanks for listening and happy

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podcasting.