Welcome to Help Me Podcast, a show designed to help you
launch and grow your podcast. I am your host, Gino, and twice
a week I will release a new episode with different tips and tricks
for launching and growing your podcast. From audio engineering to planning
intentionally to growth tactics, each episode will be a bite sized
tip to help you podcast.
Hey. Welcome back to help me. Podcast. Thank you for joining me once
again. And today I want to talk about something
called a podcast guest one sheet. And
I want to talk about this because I was working on one for a
client this past week and I think they could be helpful for
you if you are somebody who is trying to get onto a
podcast. So a one sheet is basically
like a PDF. You could print it as a piece of paper, but
it's a one kind of sided information
infographic sort of thing that has information about
you and it's basically like a thing that you can
give to people and then they can easily know who you are. So you can
kind of use it in a couple of different contexts. But in this context it's
going to be more specifically about a person and
why they should be on somebody else's
podcast. So this could be either a podcast host
or just a person in general. In my case specifically,
I'm working on one for a client who doesn't have a podcast and they
want to go onto other people's podcasts. So the idea is this one
sheet is going to help me get this person onto
podcasts. So there's a couple of different ways of doing
it. I basically I Googled it and I looked up some
different examples of different one sheets out there. This is something
common like not just in podcasting but businesses and
it's sort of like a resume but on a piece of paper and it's a
little bit less wordy and less professional but
easier to read and easier to consume the information. The things
that I noticed about the one sheets that I liked is it had
first off at the top, the person's name and just like
a really nice picture of them and maybe their
title and some contact information like their socials
or maybe an email or something like that, like their contact
information. The next thing that this would have is
a bio and in the bio it's
just summarizing the person maybe talking about their
highlights, some things that they've done in the past, either work
or personal related, just kind of giving like
maybe one or two paragraphs about a person very short and concise.
And that's kind of the whole idea of this thing is to keep it short
and concise so somebody can just browse it very quickly and
not have to spend time reading like 20 paragraphs.
So that's one of the sections of my one sheet is
a bio of the person and then the next section
that I'm using specifically for podcasting is a
suggested episode Topics. And in this section I
have three different suggested episodes that
the person that the one sheet is talking about can talk about
on a podcast episode. So kind of what I'm doing here is I'm
suggesting like, hey, if this person were to be on your podcast, these are
three different topics that we could discuss and talk about
and could basically be like the topic of the episode
that we're going to create. So I'm kind of almost like making
the research for the podcast host a little bit easier because I'm saying
these are three things that he could talk about, these are three things that he's
good at or experience that he has and
something that he can bring to the table, right? I'm not just asking
for a favor to be on this podcast. I'm saying, hey, here's three
valuable things that I think could be helpful to your audience
and in this way you're showing them. Like, here's the
reason why I think my person is going to
make a good guest on your podcast because they have this, this, and this
to offer value to your audience. And this is
kind of like the most important section of this one sheet, I think. And
it's really helping the podcast hosts make a decision on whether or not they think
that those things are valuable. And you're basically very quickly
summarizing the person that you want to get on a podcast
and making sure that it's going to be a right fit. So this section
I definitely spent the most time on and I made sure that
I kind of already crafted these three ideas on a separate
document before I even made this because this
is kind of like how I'm going to pitch this person to
podcast hosts. And what I'm doing with this one sheet is I'm just
making it very simple and very clear as to what
value this person offers. And then the last section
on the one sheet is just going to be a featured in
section where I will use this to kind of give
my potential guests a little bit more credibility saying like, hey, we were
featured in this article or this blog or this news
channel or radio station, whatever they were ever featured on before.
I want to kind of put that in there. And even if it was other
podcasts, I would put that on there as well just to kind of give yourself
a little bit more credibility and to make your
podcast resume, if you will, as strong as it can be.
So when you're thinking about asking people to be on
your show and pitching a guest to a podcast host,
this is A, going to be super professional, right? And
B, it's also going to be very easy for them to look
at and to get all the information and to summarize the guest
that you're pitching, and it's also helping them out
in doing their job because as they're researching your guest
and thinking to themselves, like, okay, what's going to be the topic of this
episode? What's going to be the theme? I'm already giving that to them, right?
I'm already saying like, hey, this could be it, this could be it, this could
be it. In my personal sheet that I made, I created three
suggested episode topics. But you could do more than that. I
think that's just important that you offer that to the
podcast host because you're again, showing
the value of why this person you're pitching is going to be a good guest
on their podcast. So using this one sheet
is, I think, a good way of either trying to get somebody else onto
a podcast or you could think about it even for yourself, right? If
you have a podcast and you're trying to expand your podcast
and to grow your audience, one way to do that is to be
featured on other people's podcasts. So you could talk about your podcast or
your area of expertise and gain the audience
of a different podcast. We called that going on a
podcast tour, and I've had episodes about that in the past. But if
you think about it in that way, to create a one sheet for
yourself so then you can be featured on other podcast, this is a
much better way of trying to actually land that interview than
just emailing somebody and being like, hey, I have a podcast. You have a podcast?
Can I be on your podcast? That may work, but I think your
chances of success are a lot higher when you already do
all this pre beforehand work, right? Like, you could send an email and saying,
hey, I have a podcast, you have a podcast, I should blank your pitch. Here's
an attachment of why I think I'd make a good guest. And
now the podcast host can pull up this one sheet and they can look
at you, they see what you look like, they know
a little bit about your background, and most importantly, they
know what topics you want to talk about and what suggested topics
that you plan on having your episode about. So
it makes their job a little bit easier, and it makes the argument for you
to be on their podcast a lot more stronger. And
it shows people that you care because you did some work in advance
and you were prepared, and it shows that you're taking it
seriously. So I think if you want to go on a podcast tour
and you want to get on other people's podcasts and get in front
of their audiences, I think creating a podcast one sheet
is going to increase your chances of landing
those interviews on the podcast that you want to be on and at the end
of the day, just make it easier for people to figure out
if you're going to be a right fit for them or not. And I think
that's really what it comes down to. You don't want to get on every single
podcast out there. You want to get on the podcast that it makes sense for
you to be on, and it's going to be a win win for
everybody. Because if you do have a good match and their
podcast is a good match for you, that means their audience is also going to
be a good match for you. And likely you'll have some of their audience
come over and join your own audience. So I hope
that this was helpful. If you enjoyed the show, please share it with a
friend. Thank you for listening and I will see you on the next episode.
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