Uncommon Brands

Join Parker Nash and Anna Rooke, CMO and Co-founder of Akasha Superfoods, for a deep dive into health, wellness, and organic growth. Anna shares her journey with sea moss, from making gels in her kitchen to becoming a category creator on retail shelves. This episode is a masterclass in using short-form video to overcome low product awareness and dominate a new market without spending a dollar on paid ads.

What was covered:
  • The challenge of creating a shelf-stable product
  • Why Akasha's initial target audience hypothesis was wrong
  • Anna's organic growth strategy
  • How to create irresistible storytelling videos
  • Why TikTok Shop is the new QVC and how to succeed on the platform
  • Lightning Round: Fun facts about Sea Moss, health hacks, and advice for founders

Akasha Superfoods Links: 
Website: https://www.akashasuperfoods.com 
Instagram: https://www.instagram.com/akashasuperfoods/?hl=en
TikTok: https://www.tiktok.com/@akashasuperfoods 

Parker Nash Links: 
Website: parkertnash.com
LinkedIn: Parker Nash

What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.