Dear Frannie: Franchise Growth, Leadership and Scaling Advice

You've added executives. But are they moving the business forward - or just occupying a lane?

Katherine and James get honest about what founders often get wrong when hiring their first executive team, why self-awareness is the first step in fixing it, and how to know when it's time to make a change. They also debate whether you should hire for the experience you don't have yet or promote the people who already know your system.

Real talk. No panels. No fluff. Just the clarity you wish you had sooner.

🎙️ Produced by My Podcast Host — the podcast platform built for franchising.

What is Dear Frannie: Franchise Growth, Leadership and Scaling Advice?

Dear Frannie is the franchise advice column you didn't know you needed. Hosted by Katherine LeBlanc, Fractional CMO, and James Vitrano, Franchise Operator, each episode tackles one real question franchisors are quietly wrestling with - from franchisee adoption and growth friction to leadership blind spots and operational scale.

No panels. No keynote speak. No fluff. Just two people who've been inside franchise systems answering the questions brand leaders are afraid to ask out loud.

If you're a franchisor navigating the messy middle of scale - this show was made for you.

New episodes drop bi-weekly. Subscribe so you don't miss the next one.