Live Better. Sell Better.

Guest: Mike Lever

LI:https://www.linkedin.com/in/mikelever1/

Topic: Selling is Easy. PEOPLE are complex

Quick Intro: Today we are talking about the HARDEST part of sales and sales leadership. PEOPLE. With all the focus on products, tools, personas, b2b, b2c etc the sales industry has lost sight of the underlying commonality which is people. People sell. People buy. That’s why I’m so excited to have Mike Lever on the show today. Mike is an EXPERT when it comes to human behavior, insights, and most importantly how to change ours and our prospect’s behavior for the better. A national speaker on buyer behavior, creator of the ABCD and 3TW Method. We’re going deep on psychology today ya’ll, let’s get it!

Short and Sweet/Set the stage

ABCD Behavior Model - What is it and why does it matter?

Core Questions

What are some of the human elements salespeople need to lean into more
Psychology - How can sales rep leverage to get more out of themselves
Psychology - How can they leverage to help close more deals.
Neuro-Economics! - How do people make buying decisions?
Neuro -Economics - How can salespeople leverage this knowledge to close more deals.
Behaviors - What are some seller behaviors that we need to establish or get away from?
How can we help influence the behavior of our prospects?

Show Notes

Guest: Mike Lever

LI:https://www.linkedin.com/in/mikelever1/

Topic: Selling is Easy. PEOPLE are complex


Quick Intro: Today we are talking about the HARDEST part of sales and sales leadership. PEOPLE. With all the focus on products, tools, personas, b2b, b2c etc the sales industry has lost sight of the underlying commonality which is people. People sell. People buy. That’s why I’m so excited to have Mike Lever on the show today. Mike is an EXPERT when it comes to human behavior, insights, and most importantly how to change ours and our prospect’s behavior for the better. A national speaker on buyer behavior, creator of the ABCD and 3TW Method. We’re going deep on psychology today ya’ll, let’s get it!


Short and Sweet/Set the stage


  1. ABCD Behavior Model - What is it and why does it matter?


Core Questions


  1. What are some of the human elements salespeople need to lean into more
  2. Psychology - How can sales rep leverage to get more out of themselves
  3. Psychology - How can they leverage to help close more deals.
  4. Neuro-Economics! - How do people make buying decisions?
  5. Neuro -Economics - How can salespeople leverage this knowledge to close more deals.
  6. Behaviors - What are some seller behaviors that we need to establish or get away from?
  7. How can we help influence the behavior of our prospects?

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What is Live Better. Sell Better.?

Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.

Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.

Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.

We leave no topic untouched.

PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.

But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.

Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.

Now with that, get ready, grab a notepad & let’s get into the good stuff!