The world of millennial marketers
This podcast will:
• Explore the learnings from CIM’s The Pitch competition for young marketers
• Examine whether millennials’ excellent technical skills are undermined by weak soft skills
• Ask whether the next generation are too woke to succeed in marketing
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIM
Recorded: Thursday 27 February 2020 12:00 GMT
At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.