HUNGRY.

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brandsTony’s Chocolonely vs. Cadbury’sBlank Street Coffee vs. StarbucksNespresso vs. KencoFarmers Markets . Supermarket LettuceTeaser below, fully eppy Monday morningON THE MENU:David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”Nike...

Show Notes

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.

We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brands
Tony’s Chocolonely vs. Cadbury’s
Blank Street Coffee vs. Starbucks
Nespresso vs. Kenco
Farmers Markets . Supermarket Lettuce
Teaser below, fully eppy Monday morning


ON THE MENU:
  1. David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”
  2. Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”
  3. Why Brand is the story people tell themselves about the promise you’re making
  4. Farmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance together
  5. The Warm Apple Pie Rule: “Storytelling doesn’t have to be words”
  6. 1000 Year Marketing Rule: Status, affiliation, freedom of fear
  7. Delicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”
  8. Surfing & Strategy: Good surfers just pick good waves - what wave are you on?
  9. Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”
  10. The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street Coffee
  11. The Circle of Us vs. The Circle of Now: Tony’s Chocolonely vs. Cadburys “What are you doing today? You’ll be glad you did tomorrow”
  12. Why Marketing to an Alien Species: Marketing is a cultural signal “They’re only weird to you, not weird to them, you’re weird to them”
  13. Why Elegant Strategy = Simplify then add lightness
  14. Baby’s Don’t care about Albania “your goal is to extend the Circle of Us vs. Circle of Now”
 👌 

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER