Retail Coffee Break

In this episode, we speak to Polly Wong of Belardi Wong about the state of DTC marketing and how to grow a DTC brand in 2022. If you are growing, scaling, or building a DTC brand, this is an episode you are not going to want to miss.

Show Notes

In this episode of Retail Coffee Break, we speak with Polly Wong of Belardi Wong about how to grow a DTC brand in 2022. 

Time Stamps:
0:00 Intro

1:00 Polly and Belardi Wong Introduction

4:37 How has DTC changed since 1999?

6:37 3 DTC Growth Strategies for 2022 

9:38 Why direct mail still matters in DTC 

10:56 Direct mail vs digital marketing

13:42 How to track ROI of direct mail

15:16  Media spend breakdown recommendation

17:00 Should I be opening stores right now?

19:11 How do use data to figure out where to open stores

20:20 Outreach programs and how to execute them

21:43 What not to do when designing a catalog 

23:37 When does a magalogue make sense?     


To learn more about Belardi Wong check out - https://belardiwong.com/
 

What is Retail Coffee Break?

Do you work in fashion and retail and are interested in talking business strategy? Are you looking to grow or start your own retail business? Do you just love retail???

If this is you, go crank up your Keurig or stop by your favorite coffee shop as we discuss the business of fashion and retail every single week over a cup of joe. In these casual conversations, Nick sits down with the leaders of the industry as well as those on the front lines to discuss the current state and future of the retail business.

Since Covid 19 hit, it is no secret that retail has been hit hard, and the hardest-hit category is fashion. Through these conversations, we hope to empower the industry to get through this stronger than ever.