Welcome back to the SKILLS Podcast! In this episode, Stephanie dives into the art of driving sales via social media. Get ready to learn the secrets of leveraging the power of social platforms to boost your business without it feeling like a sales pitch.
Social media can be a powerful tool for driving sales, but it's all about striking the right balance. Stephanie shares a golden rule for success: using social media to sell without actually selling. Confused? Don't be! Join us as we demystify this approach and explore how to feature your products or services in a way that captivates your audience and keeps them coming back for more.
Discover the magic of storytelling as Stephanie guides you through developing a compelling narrative around your offerings. It's all about showing your audience why and how they can benefit from what you have to offer.
Ever wondered about live streaming's potential in driving sales? We've got you covered! Explore the power of hosting live Q&A or product/service feature sessions. It's a fantastic way to demonstrate the value of your products or services and create an engaging experience for potential customers.
Direct messaging can be a valuable tool for staying top-of-mind and fostering meaningful conversations. Stephanie reveals how to use direct messaging effectively, gathering feedback and insights to enhance your sales approach.
And let's not forget about adding breadcrumbs to your posts! Learn the art of guiding your audience with carefully placed links that lead to captivating content and, eventually, your products or services.
Are you ready to elevate your social media game and turn your socials into profitable sales tools? Join us in this episode of the SKILLS Podcast as Stephanie Redcross West shows you how to master the art of driving sales via social media. Get ready to sell without selling, connect with your audience on a deeper level, and watch your business soar!
Tune in now and get ready to unlock the potential of social media to transform your business journey. Let's dive in and make an impact together!
Quote:
I don't want to set the wrong expectation that you don't have to actually sell you do have to sell, you have to ask people to buy – that is so crucial. But, you don't have to be the ‘monster under the bed’ to be effective in sales. You have to understand how to use sales in a way that doesn't feel like sales. I know that sounds kind of counterintuitive. “What do you mean, I'm doing sales, but it's not really sales?”
What I'm really talking about is finding a way to connect with people using less of a ‘pushing the sale’ style and more of a style of educating. And seeing sales is more of a multistep process, as opposed to the same process over and over and over.
– Stephanie Redcross West
Show Notes:
⚙️ [
01:05] Sales is a hammer mill: how to do sales that are not really sales!
😇 [
03:10] We all have negative sales experiences.
🎯 [
05:00] Lesson focus for growing businesses: targeting audience
🌟 [
07:36] Techniques you can use to blend your revenue generation goals with content, community, and overall marketing.
📅 [
10:20] What are promotional calendars?
💡 [
12:30] Cross-channel support: use this strategy so your emails and social media are reinforcing each other.
🧷 [
16:42] Quick fix solutions: the power of multiple live-streaming and showing more to your customers.
⚡ [
19:03] Using SM to empower your live streams: talk directly about your product and service without turning all into a ‘buy-it’ session.
🦸🏾♀️ [
20:36] Help people understand that you will fit their needs and solve their problems.
🏃🏾♀️ [
22:34] Walk, run, sprint: the promotional calendar walk and live-streaming sprint.
[
25:30] The Marketing Buffet: driving sales via social media.
🧠 [
27:24] Don’t go back to your habits: evaluate your sales and SM impact.
🤔 [
29:20] Thinking about what you are missing in your sales marketing.