Unlock The Power Of "Lean Marketing" With Bestselling Author Allan Dib

Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding "random acts of marketing" by implementing a focused strategy that aligns closely with business goals. Allan shares personal stories and practical advice, urging small businesses to adopt a lean approach for more impactful and efficient marketing outcomes.

What is biz & life done well with Peter Wilson?

Stories of people doing business and life well. We explore what it means and what it takes to do business and life well.

I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.