GTM Made Simple

There are important processes that every go-to-market leader should have in place to know they’re on the right track.Do you know what they are?In this episode, co-authors Sangram and Bryan are breaking down the “V” in the “MOVE” framework–velocity–and how organization can use the enablement ramping to scale their business effectively, no matter what stage they’re in.This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.Additional Resources:MOVE: The 4-Question Go-To-Market FrameworkKey Takeaways:The importance of velocityHow GTM leaders can know when (and how) to scaleHow to create “enablement ramps” that will ensure successful scaling

Show Notes

There are important processes that every go-to-market leader should have in place to know they’re on the right track.


Do you know what they are?


In this episode, co-authors Sangram and Bryan are breaking down the “V” in the “MOVE” framework–velocity–and how organization can use the enablement ramping to scale their business effectively, no matter what stage they’re in.


This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.


Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.


Additional Resources:


Key Takeaways:

  • The importance of velocity
  • How GTM leaders can know when (and how) to scale
  • How to create “enablement ramps” that will ensure successful scaling

What is GTM Made Simple?

I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales.

This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries.

Go-to-market doesn't have to be hard. We're here to make it simple.

Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move.