Press Play: Video Marketing Leaders

Press Play: Video Marketing Leaders Trailer Bonus Episode 14 Season 1

Minor League, Major Innovation with Ryan Vanlow of the OKC Dodgers

Minor League, Major Innovation with Ryan Vanlow of the OKC DodgersMinor League, Major Innovation with Ryan Vanlow of the OKC Dodgers

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In this episode of the Press Play Podcast, host Derek Gerber talked with Ryan Vanlow, Director of Corporate Partnerships for the Oklahoma City Dodgers. Like the rest of the world, Ryan has had to be highly adaptable over the last year and a half. Tune in to hear how the Dodgers organization embraced the digital movement and prioritized relationship building on its way to another successful season!

Show Notes

Shownotes
(0:40) Introducing Ryan Vanlow
(4:18) Taking partnerships digital
(10:44) The PlayBall! program
(14:44) What campaigns are happening now?
(17:13) Differentiating yourself in sports marketing
(24:51) Mythbusting
(27:50) What’s next for Ryan and the OKC Dodgers?

Links
Derek Gerber
Ryan Vanlow 

Quotes
When you know the material and you listen to your client, they’re going to tell you what they want, what they do, and if they do something in the market already.” (17:42)

I’m a huge believer that just because someone says no, it might be no for this season, but you have to keep building that relationship.” (23:09)

What is Press Play: Video Marketing Leaders?

Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.