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In this episode, Seth Godin and I discuss the power of storytelling. I also share something I haven't shared publicly before — the reason I started Productive Insights after a tragic event in 2008.This is my story. Feel free to skip around using the timestamps below.
Show Notes
Timestamps
00:00 Introduction: The Power of Stories
00:12 Understanding Money as a Story
00:35 The Influence of Metrics and Proxies
01:04 Choosing Your Customers and Future
02:14 Welcoming Seth Godin
02:39 The Importance of Stories in Strategy
04:51 Personal Story: A Journey of Resilience
09:06 Building a Community and Creating Value
22:29 The Role of Tension in Selling
28:14 Goal Setting and Developing a Practice
31:22 Conclusion: Choosing Your Customers
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Creators and Guests
What is Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy?
The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.
Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters.
Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise.
Show notes: https://www.productiveinsights.com/podcast
Newsletter: https://www.productiveinsights.com/join
Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster