The Authority Builder Podcast

Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way. Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business.

Show Notes

Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way.
 
Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business.
 
Michael has tips for finding and capturing the audience that will help you build your business with solid referrals. You’ll have to do some work on your mindset and your messaging.

Tune in to find out…
  • The 3 basic elements of a referable brand
  • What you must do when faced with tough times
  • How memory impacts marketing
  • Why simplicity always wins
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States