Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---
What if the best person to sell your art isn’t a gallery?
In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.
After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.
In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.
“Nobody, I think, will sell your work with the same passion that you do.”
— Signe Grushovenko
Timestamps:
00:00 Introduction
01:38 A Sense of Perspective
05:47 Leaving Teaching and Going All In on Sales
09:40 Why They Left the Gallery System
13:12 Mapping Desire
14:34 Selling Your Own Work Without Being Pushy
16:41 Measuring Festival Success Over Time
19:51 Adding Reproductions to the Business
23:11 Streetlight Mafia
23:59 Final thoughts
Connect with Signe and Genna
Website: https://www.grushovenko.com/
Instagram: https://www.instagram.com/thegrushovenkos/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.