Business of Speed Podcast

In this episode of the Business of Speed, Lali and Vincenzo sit down with Jeff Dodds, the CEO of Formula E, as he approaches his third year leading the electric racing series. Transitioning from a massive career in telecom and media (Virgin Media O2) and automotive (Honda, Volvo), Jeff discusses how Formula E is positioning itself not just as a sport, but as a disruptive entertainment property focused on sustainability and digital growth.

From the controversial "noise" of electric cars to the groundbreaking performance of the upcoming Gen 4 vehicle, Jeff offers a candid look at how Formula E plans to become the fastest motorsport in the world and overtake MotoGP in popularity by 2030.

Key Topics Discussed:

  • The "Sound of Inefficiency": Jeff debates the lack of noise in EV racing, arguing that the "growl" of a combustion engine is simply 50% energy loss, whereas Formula E cars operate at 95% efficiency.
  • Gen 4 Revolution: A look at the future car which boasts permanent all-wheel drive and is 71% more powerful than the current generation, capable of accelerating 30% faster than a Formula 1 car
  • Women in the Driver’s Seat: Jeff discusses the systemic financial barriers keeping women out of elite motorsport and predicts that women will be racing alongside men in the Formula E championship within the next two to three years.
  • Gamification & Fanbase: How Formula E uses features like "Attack Mode" and partnerships with content creators to engage a younger, gender-balanced audience (50/50 male-female) differently than legacy sports.
  • Business Strategy: Why Formula E prioritizes broad media reach over exclusive, high-cost rights deals to grow its global audience.
  • Hospitality & Networking: How the "open" paddock culture of Formula E fosters C-Suite networking in a way that differs from the exclusive nature of Formula 1.

Creators and Guests

Host
Lali Michelsen
Chief Creative Officer, Business of Speed
Host
Vincenzo Landino
Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.