Daybreak

The brand names of edible oils give us the impression that not only are these oils safe, but they are actually healthy

Show Notes

The packaged-food market is rapidly growing in India and along with it so is the edible oil market. It was estimated to be worth nearly Rs 2 lakh crores by the the end of March 2021. 

Meanwhile, oil companies have been using the media and sneaky branding techniques for decades to tell consumers that their products are healthy.

But are they?

Tune in to find out.


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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.