Celebrity gossip magazines love to remind us: "Stars — they’re just like us!" And while the world of digital creators and streamers can feel like a distant universe, the truth is that these online personalities aren’t so different from the rest of us.
As P2P fundraising increasingly intersects with the creator community, it’s easy to view streamers and influencers as fundamentally different from traditional participants. But while they may bring unique visions, massive reach, and unfamiliar platforms to the table, their core needs remain the same: support, motivation, impact, and authentic relationships.
In this episode, P2PPF’s Marcie Maxwell chats with two nonprofit pros who’ve successfully navigated this space — Aimee Yrlas-Simpson, Chief Development Officer, and Angela Ridenour, Development Manager at the Immune Deficiency Foundation. IDF’s journey into the creator world began when they connected with global streamer Ironmouse, who also happens to be a member of the primary immunodeficiency community.
Together, we’ll explore:
- The key differences and surprising similarities between content creators and traditional P2P fundraisers
- Strategies for cultivating relationships in a digital-first landscape
- How to build mutually beneficial, mission-aligned partnerships with content creators
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- (00:00) - Welcome to The P2P Soap Box
- (05:59) - Launching Into Streaming
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.