What Works

This is an episode about Meta's new app, Threads. It's also about Substack and Substack's new-ish feature, Notes. But really, it's an episode about what we're looking for from the category we call "social media" and how we think about achieving those ends. And perhaps what it's really, really about is how we go looking for and creating meaning in the digital sphere.

Jay Acunzo, a writer, podcaster, and public speaker who thinks a lot about online content, was one of the 100+ million people to give Threads a try over the last week. I was not. So I wanted to see how he was approaching the platform, why he joined in the first place, and maybe, just maybe, how he's thinking about making meaning online.

Footnotes:
Find written versions of every What Works episode at whatworks.fyi

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What is What Works?

Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.