Fundraising Bright Spots

Just occasionally we (hopefully) have a bigger opportunity to reach more people and raise money. Whether it’s being chosen for a media appeal that reaches thousands or millions; or the chance to tell your charity story at an event in front of hundreds of people…there are a few moments when the fundraising rewards can be HUGE…if we get it right.
So what can you do to maximise the potential of these valuable opportunities? For shrewd insights and examples, Rob was thrilled to interview Sally Flatman. In her many years as producer of BBC Radio 4 appeal, Sally worked with hundreds of charities on their appeals. Their results varied widely! In fact, a few of them raised more than five times the average! What did the ones that truly smashed it, do differently or better?
Whether you plan to do your own media appeal one day, or simply want some examples to apply to your upcoming event / pitch / proposal / Christmas appeal, Sally’s examples can help.
If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on X / twitter Sally is @flatmansally and I am @woods_rob.

Show Notes

Just occasionally we (hopefully) have a bigger opportunity to reach more people and raise money. Whether it’s being chosen for a media appeal that reaches thousands or millions; or the chance to tell your charity story at an event in front of hundreds of people…there are a few moments when the fundraising rewards can be HUGE…if we get it right. So what can you do to maximise the potential of these valuable opportunities? For shrewd insights and examples, Rob was thrilled to interview Sally Flatman. In her many years as producer of BBC Radio 4 appeal, Sally worked with hundreds of charities on their appeals. Their results varied widely! In fact, a few of them raised more than five times the average! What did the ones that truly smashed it, do differently or better? Whether you plan to do your own media appeal one day, or simply want some examples to apply to your upcoming event / pitch / proposal / Christmas appeal, Sally’s examples can help. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on X / twitter Sally is @flatmansally and I am @woods_rob.

What is Fundraising Bright Spots?

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit.
Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.