Women in Product Marketing

With many years of experience in the PMM profession, Evelyn is a swiss army knife of product marketing. In this episode Mary and Evelyn discuss creating a deeper connection to the product, aligning the team to be on the same page, and creating a seamless experience for the costumer. Evelyn's PMM superpowers are product strategy, product training, sales engineering, and field marketing.

Show Notes

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Shop Evelyn's beautiful Jewelry Collection. 
  1. What’s something you’ve learned lately? 
  2. Can you tell us about your current role and experience at Shopify? 
  3. Shopify has been on a rocket-launch path the past few years, would love to hear about how you prioritize what to work on
  4. Would love to hear more about Halogen / Saba where you were the 1st product marketer. 
  5. Can you tell us about your 1st product launch?
  6. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?
  7. Who have been your strongest PMM mentors? 
  8. How do you find a mentor? 
  9. One is the one thing that has been most important growing in your career? 
  10. How do you network? 
  11. How do you make sure you connect with people so you can share?
  12. Why product marketing? 
  13. How did you get to where you are? 

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.