SoFi: Treat Data as Electricity

Equifax Marketing VP, Tricia Gabberty, interviews Aaron J. Webster, Chief Risk Officer at SoFi. With more than one million members and $50 billion in loans, SoFi is using data and technology to transform the banking industry. SoFi treats data as electricity, which is not only incredibly valuable to the company -- but also to the members who rely on it for delivering highly personalized service.

Show Notes

In the second episode of Data Dialogues, we interview Aaron J. Webster, Chief Risk Officer at SoFi. He discusses how data is helping its members achieve financial success.

Jump ahead to these highlights:

• 0:55 - About Aaron J. Webster's role at SoFi
• 2:57 - Using data to get the right products into the right hands
• 8:10 - Cultivating trust with customers online
• 12:07 - How to continue the customer lifecycle and maintain relationships
• 15:15 - Overcoming the privacy "creep" factor
• 16:40 - It's about the "efficient frontier"
• 18:54 - Growth and building a sustainable, resilient business portfolio
• 21:12 - Phenomenal business continuity
• 23:11 - How did you prepare for economic turmoil?
• 24:48 - How important is data efficacy and accuracy?
• 27:03 - Balancing customer service and privacy
• 29:00 - What's next?
• 31:00 - Best piece of advice: Treat data as electricity

What is Data Dialogues?

A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.